Kerkar Media https://kerkarmedia.com Digital Marketing Agency In Mumbai Mon, 15 Aug 2022 12:03:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.3 https://kerkarmedia.com/wp-content/uploads/2020/06/cropped-logo-512-1-1-1-32x32.png Kerkar Media https://kerkarmedia.com 32 32 25 Actionable SEO Tips To Boost Your Organic Traffic https://kerkarmedia.com/25-actionable-seo-tips-to-boost-your-organic-traffic/ Mon, 07 Sep 2020 14:36:13 +0000 https://kerkarmedia.com/?p=2074

25 Useful SEO Tips for Beginners

When businesses launch, they frequently concentrate on how to get their first group of clients through the door. They rely on conventional advertising types such as print advertisements and coupon mailers, or even large signs on the roadside. However, nowadays, the way companies market their products and promote their services has changed rapidly in the last few decades. Due to the arrival of the internet and its multi-billion users, brands have moved from traditional marketing, and the appeal of digital marketing has never before been more wild-presenting new job positions and career potential. New businesses should not be shy to take a step in the digital market as the group of potential customers found online is way more likely to attract in person. The strategy is that future clients are already online. Currently, there’s a fair chance that they may already be searching for a business like yours, but if they can’t easily find you, they’ll probably prefer someone else. If anyone has an interest in your market, whether it’s in your niche in general or curious about your brand, the first thing they’re going to do is do online research to see what they can find out about you. And this is why we as a leading SEO company in Mumbai bring to you these easy and useful SEO tips for beginners.

What is SEO?

SEO is an acronym for “search engine optimization”.With SEO tips you can look forward to growing a website’s number and quality of visitors by optimizing rankings in the algorithmic search engine results. If all the keywords are ranked number one, you need to apply SEO to increase your rating. SEO or Search Engine Optimization is the practice of increasing organic traffic on the Search Engine Results Page (SERP) by implementing a solid SEO strategy. Data indicates that websites on Google’s first page receive the highest percent of clicks, and studies suggest that results that appear higher up the list receive higher click-through (CTR) and more traffic.

How to Draw in Traffic with SEO Tips?

It isn’t a surprise that organic SEO tips are on their constant changes as Google is nothing but getting witty and more controlling with the growth of time. But it is beneficial in answering people’s queries within the SERPs. And to make it any more convenient, we have broken down twenty-five actionable SEO tips in this post to help you maintain and improve your organic search attendance, which encompasses both, advanced and SEO tips for beginners.

1. The website performance check

The goal is set to be on the top of the search list as the higher the rank, the more the organic traffic to your website and then more the business as it will boost the overall ROI of SEO strategy. Check your current ranking and then see the websites above you. Analyze their content and see where they did better than you or what is it than you can add to your content that would make a difference.

2. Design for mobile search

The majority of people in today’s world do their research through their smartphones first. To make your website pop more, make sure your website is mobile-friendly as more than half the purchases are made through cell phones. So keep in mind about the mobile appearance of your website.

3.Target certain audience

Writing content that targets a specific audience will always keep you one step ahead of content written all over the place. If your target audience is not understood, you will risk producing content for more than one topic. That won’t earn you rankings or readers because, for such a broad term, you can’t satisfy everybody with a single piece of content tailored for that.

4. Keyword search

Thematically arranging content is essential, but it is a mistake to disregard keywords. Keywords serve as signposts to the spiders of Google, signaling trends, and offering clues about the essence of the website’s content.

5.Cluster organising

Use your keywords but make sure to focus on them and organize your content according to the different themes. Cluster organising satisfies user intent as they have easy access to more detailed information about their subject of interest.

6.Resourceful website creation

This is important for Google, as it aims to send users for their search term to the best possible page. When Google views your site as an excellent resource for a particular topic, there are odds that better rankings will reward you. Cluster pages can rank and drive extra traffic to your site. For this, you need to create a well-planned content marketing strategy.

7. Easy to read post

Your writing should focus on quality more than quantity with the correct amount of paragraphs. You have to make sure that you play with the sentences’ length as long sentences might sometimes be hard to follow, so make sure you combine short sentences with long.

8.Highlighting your writing

We all agree that people hardly spend time reading a writing piece that doesn’t seem exciting and knowledge giving at one glance. Make your content pop out by using sub-headings; highlight your data, facts, ideas by enlisting them in bullet points. Too much text will make the probability of your bounce rate increase as well as overwhelm visitors. Prevent this by breaking up large chunks of text with appropriate spaces besides bullet points and sub-headers.

9.Use images

When it comes to pictures, most papers should have more than a few photos or diagrams to illustrate the points or figures you are talking about. The more complicated the idea, the grander the number of images you can provide.

10.Bucket brigade for content flow

In prose, a bucket brigade is a sequence of words that connect one concept to the next to maintain the flow. And if you keep the flow, you hold the attention of your reader.

11.Improve user experience

It is hard to impress a whole crowd with your writing, but you can try to make your site more interactive. The boost of your website depends upon the less number of stroppy user experience.

12.Create a backlink portfolio

A stark contrast to what intuition would tell us, sites with backlink profiles that consist almost entirely of high-quality links may be labelled for visual analysis.

13.Small sites may help.

Smaller sites may provide value, too. Sometimes they also are more sensitive and niche-specific, so do not only target the “big names” when promoting content.

14. Main goes first

Readers reading articles seldom get to the bottom of the web, so offering them what they want as soon as the land makes sense. This strategy means giving out the most useful information at the top of the article, with less critical details appearing below.

15.Link building

Don’t forget that many types of search queries can be targeted in one message. On either hand, searching for “link building checklists” may not be after a detailed guide. All they need maybe a quick list of bullet-points.

16.YouTube SEO is a thing.

To be specific, video marketing isn’t for everyone, or even for every industry, but with most of us now having full video cameras on hand, there’s never been a better time to play around with content. Many SEOs neglect YouTube when it comes to search results.

17.HTTPS is secure

HTTPS is a safe strategy that helps improve your website’s Search engine visibility, stay secure, and make it more difficult for malicious users to breach in and reap your website’s benefits.

18. Semantic mark-ups

Semantic mark-ups are HTML tags that help to highlight essential information on your site. They tell the spiders in Google what a website is about without digesting every word on the website.

19.Target local searchers

Every business blooms once it starts targeting local companies because the potential customers you can have is enormous, locally.

20.Increase site speed

Google added site speed as one of the ranking factors, so we can officially state that site speed can make a real difference in google search results.

21.Pre-process for voice search

The voice search is more likely to use a question. And when we do a voice search, we are not given a list of results from which to choose — we get one answer, so try to process your website accordingly.

22.Refurbish old content

Rather than writing from scratch, improving an existing post’s efficiency in the search results by updating it as there is already authority and a proven readership to the current material.

23.Accelerated mobile pages(AMP)

AMP, or Accelerated mobile pages, started as an open initiative backed by Google that allowed publishers to build sensitive, mobile-optimized content with ease. Since AMP pages have a different URL, a duplicate content problem will occur, unless you fix that.

24. Measure SEO performance

Tracking and analysis are two essential aspects of SEO, both crucial to enhance operational marketing strategies.

25. Up to date with the SEO

The last point will be to keep up with the rapidly evolving SEO. Make sure you’ve got attention to the principles of producing good content and remain relevant to technological innovations and the effect of items like backlinks, web pace, and layout.

We have these SEO tips for Beginners to help you in increasing your brand’s visibility online. Make an effort to make your website favourable to attract organic traffic with these 25 SEO tips.

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The Importance of Digital Marketing for Small Businesses in 2021 https://kerkarmedia.com/the-importance-of-digital-marketing-for-small-businesses-in-2020/ Mon, 07 Sep 2020 14:14:01 +0000 https://kerkarmedia.com/?p=2145

The Importance of Digital Marketing for Small Businesses in 2021

If you are a small business owner and you want to keep up with the newly digitised, technology-driven world then you cannot ignore digital marketing. There are a growing and very lucrative online marketplace and digital marketing can help you capture that. Digital marketing is the way towards pulling in targeted audiences online that will be the distinction between an effectively flourishing business – and a failed one. Regardless of whether you get huge amounts of traffic to your site, it would not add up to anything except if they don’t convert to leads or sale. In the digital field where business and commerce are making a beeline to, Digital Marketing tools and methods furnish entrepreneurs with the best possibilities for competition, survival and even business development. If you are still not convinced then here are eight more reasons that state the importance of digital marketing for your business.

 

1. Levels the Online Playing Field: 

Archaic ideas and notions of large multinational corporations and organisations having the resources to fund an online marketing campaign are redundant now. Digital marketing really levels the odds, giving small and medium businesses the opportunity to contend with the large corporations n and draw in a lot of targeted traffic. With digital marketing, small organizations currently have the assets to perform sales and marketing processes that were already accessible only to large corporations. Without a call centre, small companies can connect adequately with various clients, even with clients from any part of the world regardless of whether they have physical stores or branches in those areas. This is the foremost reason why digital marketing is important for your business.

 

2. You Will Get to Know Your Audience and Market Share Better: 

Client interest for online services might be underestimated on the off chance that you haven’t researched your online audience and market share. Maybe, more critically, you won’t comprehend your online market place: the elements will be distinctive to conventional channels with various sorts of client profile and behaviour, contenders, propositions, and options for marketing communications. There are extraordinary devices accessible from the principle digital platforms where you can determine the degree of client demand which is why digital marketing is so important for your small business. It is ideal that you do a search gap analysis using Google’s Keyword planner to perceive how you are taking advantage of the intent of searchers to draw them to your site or perceive what number of individuals intrigued by items or services or divisions you could reach through Facebook IQ.

 

3. Digital Marketing More Cost-Effective than Traditional Marketing:

Smaller companies have next to no assets and even capitalization. This is the reason digital marketing gives them a superior and considerably more savvy advertising channel that conveys results. A recent survey featured that up to 40% of respondents professed to get impressive savings by utilizing digital marketing strategies for promotions of their items and services. The overview additionally expresses that 28% of entrepreneurs reviewed will move marketing expenditure allocations from customary media channels and invest them in digital online media strategies and procedures. As per Hubspot, digital marketers show signs of improved Cost-Per-Lead (CPL) contrasted with other promoting channels. This is when most of them realise the power and importance of digital marketing for small businesses.

 

4. Digital Marketing Will Help You Generate Better Revenues: 

Increased conversion rates produced by powerful digital marketing strategies will convey heaps of beneficial advantages for you and your business in terms of better and higher revenues which is why digital marketing is important for businesses in this digital age. A study conducted on the topic claims that there is  2.8 times better income growth expectancy for organizations utilizing digital marketing methodologies to the individuals who don’t. With better income growth anticipation, small and medium ventures utilizing digital marketing methods will have 3.3 times better odds of extending their workforce and business – giving them opportunities to better, bigger and farther reaching business sectors both locally and abroad.

 

5. Digital Marketing Will Increase Your Conversion Rates: 

Organizations advertising items and services online measure accomplishment by the percentage rate of incoming traffic which get changed into leads, endorsers or deals, contingent upon the intended motivations behind your site. Without conversion, all your traffic would amount to nothing and all your promoting endeavours will just go to waste That is the reason entrepreneurs are streamlining their digital marketing efforts towards conversion optimization, focusing on it above everything else. There are a few tools and strategies that you can use for your digital marketing campaigns, for example, Search Engine Optimization, social media-based promoting and email advertisements. These three produce speedy and powerful communication and collaboration with targeted audiences and will convey superior to average outcomes in terms of higher confirmation rates. This is the major reason every business in today’s time is aware of the importance of digital marketing and are heavily investing in it.

 

6. Digital Marketing Will Build the Reputation of Your Brand: 

The intensity of computerized showcasing lies in its capacity for pulling in targeted audiences. These kinds of crowds for your content are without doubt effectively-prepared to find out about your brand, products or benefits and might be intrigued enough to buy what you offer. Delivering on what you guaranteed will assist you with building up a superior relationship with your target audience, assist them with the transition into paying clients that will return and interact with your site more regularly and consistently. This will be advantageous for your brand, as fulfilled clients will probably enlighten others concerning their involvement in your brand, item or service. Your brand will become famous online, further opening new entryways of chances for arriving at greater markets and achieve business development.

 

7. Digital Marketing Helps Facilitate Communication with Targeted Audiences: 

One reason why digital marketing is important for businesses in 2021 and is taking over conventional advertising channels is the capacity of Internet marketing tools to connect with target audiences in real-time. Engagement in any structure is the thing that your clients hope to get while collaborating with your brand or business. How your business handles such engagements and connections will spell the distinction between a successful business and disappointment. Collaborating and furnishing your clients with legitimate engagements can give you a knowledge into what your target crowds need. This indispensable data will guide you towards making the correct set of next moves, give your clients a far better experience, grow great associations with them – ultimately gaining their unwavering trust that you will require when your business starts to develop.

 

8. Digital Marketing Will Entice Your Consumers to Take Favourable Actions: 

While testimonials help procure trust from focused crowds, Digital Marketing utilizes compelling strategies like SEO strategy, social media marketing strategy, media strategy etc that will lure individuals to make a favourable action your image or business wants them to take. Transformation to leads or deals is still started and under full control by the visitor of the website. They are not constrained to do so, however, digital marketers can utilize smart and imaginative approaches to allure conversion utilizing Calls-To-Action. Calls-To-Action determines what your web guests ought to do straight away – either to join, download something, call or purchase – explicit advances that will lure them to play out a great activity. Creative structures, forms and messages are streamlined by duplicate, colour schemes, illustrations and even, situated on the page to produce the best outcomes as far as creating ideal action.

This brings us to the end of the list of top 8 reasons that prove the importance of digital marketing for small businesses in 2021. Digital marketing has become essential for the survival of businesses. Many brick and mortar stores are going out of business because you can buy almost everything online. But even with an online store, it is not enough just to have dozens of visitors to your website. You need your visitors to convert into customers for your store to survive. Digital marketing will help you use smart, creative and effective strategies that will increase your conversion rates and consequently impact your revenues. Digital marketing is all about targeting the right people and ultimately ensuring the survival of your business. We are an ROI-driven digital marketing company in Mumbai that can help your business grow online by providing services like, social media marketing, SEO marketing. web development etc and creating effective digital marketing strategies for your business and keeping at par with all the latest digital marketing trends.

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12 Best Social Media Management Tools https://kerkarmedia.com/social-media-management-tools/ https://kerkarmedia.com/social-media-management-tools/#respond Mon, 11 May 2020 09:21:45 +0000 https://kerkarmedia.com/?p=62

12 Social Media Management Tools That Can Help Your Business Thrive

 

If you are an avid internet user, it is most likely the scenario for you to have social media account on various social media platforms as well. Such is the splendid rise of the internet when it comes down to the use of social networking sites by users all around the globe. But when it comes to captivating a larger amount of audience and having a huge commitment for marketing a brand name, the sheer volume makes the entire process itself time-consuming and over-exhausting with opening up eight different tabs for each social network where you’re active and making sure that all inquiries are replied to on every different platform. In such pitiful cases, hiring an expert Social media marketing agency that can look after your accounts and using Social Media Management Tools can give you a huge relief.

A number of social media management tools out there have left both the beginners and the advanced users spellbound. But before getting to know these social media management tools, let’s first get to know what social media management is and why do businesses need to do it.

 

What is Social Media Management?

 

Social Media Management spins around the concept of managing a business’s online interaction and content direction pan different platforms of social media networks like Instagram, Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Pinterest. This Social Media Management appertains to the use of a wide range of tools, software, and services that make sharing content online on social media easier for businesses in all areas and sizes.

Social Media Management goes beyond just posting and updating your social media profile on daily basis. It also includes engaging with the target audience and keeping an eye on the fore coming opportunities to increase reach and visibility. In order to carry out Social Media Management, there are quite a few tasks which are to be kept in mind :

  • Choosing the right Social Media Management Platforms.
  • Designing a Social Media Marketing Strategy.
  • Creating a Social Media Schedule.
  • Making sure to create and post content on different Social Accounts.
  • Replying to all Fans and Followers questions and queries.
  • Interactions with prospects on Social Platforms.
  • Building of Social Media Advertising Campaigns.
  • Conducting Contests and Giveaways on Social Channels.
  • Tracking Performance over time and measuring results. 

Why Do Businesses Need Social Media Management?

 

At this point in amidst fierce competition, where social media has an intrinsic role to play in the business vista – if you aren’t making social media your top priority, then you’re at a great loss, my friend. With effective Social Media Management, you can target your relevant audiences in a highly dynamic and more changeover driven manner. It is a proven fact that social media comprise the biggest audience base for any business and is one of the greatest influencing platforms of all times.

Social Media attempt to generate better leads and help with growth at relatively low costs. Proper planned management lets your audience come across some relevant content from your brand on a constant basis. Moreover, with a well-managed campaign, you can convert those audiences into your fans, followers, and customers.

Applying Social Media Management can help you manage multiple accounts across distinct platforms, analyze social engagement which can help you understand your audience, schedule posts in advance which can be a real time-saver for you, receive comprehensive reports of the analytics, monitor comments, and respond efficiently and also collaborate with team members on content which can help you foster innovative idea.

Furthermore, Social Media Management is top-notch in increasing brand awareness and authority. Now that you have understood what good fortune a Social Media Management can bring to your business, it is time for you to gain some knowledge about the social media management tools which can be your beneficial friends in a long run.

 

1. Hootsuite 

Hootsuite is one of the most popular Social media management tools which has been around since 2008. It is a one-step solution platform that offers you to manage all your social media profiles. It has all the various applications that you need and some robust content features as well such as content curation, organization, RSS integration, and scheduling.

This is one of those one-step Social Media Management Tools that permits a person to run ads, create content, and do bulk scheduling on different social media channels. It can also aid you in measuring and tracking the scheduled campaign results from its single dashboard for each platform. Hootsuite connects and supports you with over 35 popular social networks which include Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, WordPress, Foursquare, Vimeo, Flickr, SlideShare, etc.

It is estimated that Hootsuite is used by roughly 16 million users and employs 1000 people from over 175 countries. You can avail of Hootsuite’s free plan (60-day). Hootsuite’s Professional Plan (with a 60-days free trial and the pricing starts at around $18 per month). You can also opt for Hootsuite’s team plan or enterprise plan.

 

2. Buffer 

Similar to Hootsuite, Buffer has been in the SMM arena for quite a while now. Buffer is one of the most well-established social media management tools that serve you with good features like publishing with queue, engagement, team features, and analytics. It is one of those platforms which grant you to manage multiple social media accounts at ease.

Buffer has a special feature to suggest the perfect timing to post based on the followers’ activity. Pretty neat, isn’t it? What makes it even more special is that it can make your social media content richer with visuals media like videos, images, and GIFs. Apart from this, Buffer offers great assistance and user experience in publishing, engaging, team collaboration, and analytics while running a social media campaign. It can also track all key engagement metrics such as likes, comments, shares, tweets, mentions, and more.

The platforms where Buffer works its magic are Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. It is calculated that over 1 million people take advantage of using Buffer for social media profiles.

There are 2 types of the plan which Buffer serves – Starter Plans and Business Plans. The Starter Plans include a free plan which manages 3 accounts in total with 10 scheduled posts per social account. The second one in Starter Plans is Pro Plan which manages 8 social accounts in total with 100 scheduled posts per social account for 1058 INR. The Business Plans for buffer includes 3 categories – Small, Medium, and Large. The Small plan manages 25 accounts in total with 2000 scheduled posts per social account for 6982 INR. The Medium plan manages 50 accounts in total with 2000 scheduled posts per social account for 14034 INR. The Large plan manages 150 accounts in total with 2000 scheduled posts per social account for 28139 INR.

 

3. TweetDeck 

TweetDeck is one such Social Media Management Tools that is particularly designed and revolves around Twitter since 2011. So if any of your social media campaigns mainly runs on Twitter, then TweetDeck is your best companion.

You can consider this SMM tool as a remoter controller for Twitter admins with varied services. TweetDeck offers a bunch of functionalities like multiple-user management capabilities, scheduled content posting which includes tweets with images and media, real-time updates on follower engagement like retweets and replies, search and filtration functions, trending topics, notifications alerts, support for Twitter lists, LinkedIn column and auto-updated lists all from the same single dashboard.

Although TweetDeck as an SMM tool only supports Twitter, you can connect it to your other platforms and draw all your social media material in one place.TweetDeck is feasible as a web app, Chrome extension, or Mac app plus it is free of cost program.

 

4. SocialOomph 

SocialOomph started out with a name known as TweetLater.com, which mainly focused on expanding productivity solutions for users using Twitter. Somehow, later on, it started paying attention to overall productivity improvement assistance for many other social media platforms for free and paid as well.

SocialOomph has impressed everyone user with its wide range of unique features that it offers to multiple platforms. The feature range goes from scheduling and analytics to some interesting ones like keeping your DM Twitter Inbox clean to help growing followers.SocialOomph also offers a broad array of exclusive feature for Facebook, Twitter, LinkedIn, and Pinterest management as well as have the skills to manage and schedule blog posts.

Social media management tools like this one offer several services for free which are limited and mostly incline towards Twitter management. The features included in the free plan for SocialOomph are Schedule tweets, track keywords, save and reuse drafts, URL shortening, secure Twitter access and manage up to 5 Twitter account. More refined features that are bestowed by these tools require a paid plan.

 

5. Social Pilot 

Social Pilot is the one-stop solution if you’re in need or looking for any social media management tools. This SMM tool delivers many features using a single dashboard. Plus this SMM tool is highly used by many of the social media agencies and social media marketers as a marketing and scheduling tool.

The number of features that are presented by Social Pilot to our doorsteps is Social Media Analytics, Social Media Post Calendar, Bulk Scheduling, Teams and Collaboration, Client Management, Content Curation, RSS Feeds Automation, and Browser Extension. Adding to this, the social media post calendar can be re-arranged according to the users’ necessity.

This SMM tool supports networks like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, VK, and Tumblr. Social Pilot offers a free plan which includes 3 connected profiles, 10 posts per day, and 30 posts per queue. There are also 3 paid plans offered by Social Pilot – for an Agency at 5,877 INR per month, for Small Team at 2,915 INR per month which is the most popular plan and lastly for Professional at 1,763 INR per month.

 

6. Zoho Social 

Just like any other social media management tools, Zoho Social has several of the same tools and features that the other platforms consist of. But there is some feature which makes Zoho Social stand out from the rest. They have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integration. 

Zoho Social can also enhance the online exercises with the help of its interactive dashboard, for that reason you can manage different social media activities on various systems at a time.

From scheduling and publishing content in multiple ways of creating intuitive reports and responding to what matters—Zoho Social provides powerful tools your business or agency needs to help build a strong presence on social media. Agencies and marketers enjoy the affordability of this SMM tool’s plan, as the starting price of it as low as 600 INR for businesses and move up to 18,000 for agencies.

 

7. Sprout Social 

Sprout Social is in many terms much alike Hootsuite. It is one of the major social media management platforms and combines a range of social media tools comprising of engagement, publishing & scheduling, analytics, and collaboration for teams of all areas and sizes.

The point where Hootsuite and Sprout Social are polls apart is that Sprout Social encompasses the social customer relationship management (CRM) tools. And that is why it has one of the best characteristics is to very effectively understand your brand or business audience. Also, it is very beloved among its clients for its astonishing reports. Apart from the regular tasks, Sprout Social can also help you track the monitored keywords searches.

Sprout Social supports social media networks like Facebook, Twitter, LinkedIn, Instagram, and Google+. As far as the plans are concerned, Sprout Social contains 3 plans and all plans include a free 30-day trial. This goes like Standard Plan for 6972 INR, Professional Plan for 10493 INR, and lastly the Advanced Plan for 17536 INR.

 

8. Sendible 

Sendible is one of such social media management tools that were built to be an agency’s or marketers’ mastermind. Just like Sprout Social, Sendible includes the feature of CRM. Sendible almost has all features that the other social media management tools cater to, but also among all these features, Sendible allowing the user to customize their dashboard in the most favourite one. This feature helps the users to attract their clients or audience according to the nature of the brand.

Sendible has a smart queue feature and which also helps you save a lot of time in repetitive tasks by allowing automation or auto-post. This feature helps you to update your favourite posts on repeat and also recommends the system the best posts for you. As far as the engagement is concerned, Sendible can get you well-explained and fascinating analytics reports to see how well your social site and your audience gel along. Another alluring element that makes it known are the royalty-free image search, YouTube search, and Canva graphic editor.

With Sendible you can connect to most of the well-established social media networks like Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube, Google Analytics, and Pinterest together with blogging platforms like WordPress, Bloggers.com, and Tumblr. When it comes to plans, Sendible provides you with 4 descent plans – Micro plan for sole entrepreneurs, Small plan for small businesses, Medium plan for growing agencies and Large plan for large teams starting with 2042 INR got up till 21057 INR per month.

 

9. eClincher 

eClincher permits you to manage multiple social media channels, pages, and groups with one spontaneous tool. It offers a plethora of social media management tools which include publishing and scheduling posts, auto post with smart queues, auto post with RSS feeds, inbox and engagement, monitoring keywords, hashtags and mentions, engagement (live social feeds), suggested content feeds, analytics dashboard and customized reports, agency and team collaboration, media library, chrome extension plugin, built-in visual marketing tools, simple integration, and pocket integration.

It is an ideal tool for social media managers, businesses, marketing professionals, teams, and agencies. eClincher also offers a committed workplace for each and every client, with an independent inbox, analytics, calendar, and assigned team members, so that everything is organized and tidy.

To name a few of the social media networks which the eClincher supports are Facebook, Twitter, Instagram, Instagram Business, Google+, Google My Business, LinkedIn, Pinterest, YouTube, and Google Analytics. eClincher bids 3 plans with a first 14-day trial – Basic plan for 3450 INR, Premier plan for 6972 INR, and Agency plan for 14015.

 

10. AgoraPulse 

AgoraPulse gives an opportunity to use features that are really useful for many of the agencies and marketers. This SMM tool offers you updates about your social content, using your social media inbox (basically an email-like inbox). These various features include engagement, monitoring all relevant social conversations, measure & reports, building a meaningful relationship with audiences, publishing, and scheduling and lastly collaborations.

Agora Pulse brings all your content under the same roof for all your profile so you can reply, review, assign, or tag. All you need to do is to check them one-by-one and your inbox will be clear. Furthermore, this social media management tool allows users to do competitor analysis. It also retains your old conversations as well as sync all your social media profiles in real-time to ensure that you do not miss any comments, likes, tweets, and so on. You can also view your reports on-screen, customize it, and download them to PowerPoint with incredible graphics, to measure your ROI.

Agora Pulse works best with networks like Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+. Choosing this SMM tool will cut down Social Media Management for you at the most affordable prices and plans with a free 28-day trial at the starting price of 3450 INR and going up till 21057 INR.

 

11. Meet Edgar 

Introducing to you all one of the best social media management tools, Meet Edgar which is brilliant in automating the majority of your Social Media Exercises. For starters, Edgar has countless features like an unlimited content library, a smarter content composer, color-coded categories, shorten links and track links, upload and edit in bulk, handy browser extensions, native video support, and auto-expiring content.

To explain it further, these tools assures you to get maximum benefits from every single update you make on your social media handles. Like for example, even if you post an update at an odd time when no many people are active on social media, Edgar will still keep posting the same update automatically when you post another update for that same category.

Edgar also acts as a Content and Client Relationship manager that can keep up the pace with posting the most relevant content at the right time to the right audience. In addition to this, Edgar also gives you an opportunity to post and classify your content, track in-application clicks and also allows you to schedule expiry dates for your posts in an automated style.

Edgar works best in connections with social media networks like Facebook, Instagram, Twitter, LinkedIn and one of their upcoming network is Pinterest. As far as the plans are concerned, Edgar offers only one basic plan which is for 3450 INR for 25 social media accounts.

 

12. Tailwind 

This tool is one of the best-rated Social media management tools with its prime focus on Instagram and Pinterest for marketing and advertising campaign. Tailwind is the perfect tool for bloggers, small businesses, agencies, and large enterprises.

Apart from helping you plan with your social media posts, measuring the efforts, and analyzing discussion, it also gives you suggestions for improving your Pinterest and Instagram handle with marketing strategies. Especially for Pinterest engagement and improvement, Tailwind introduced its Tribes features.

Its extraordinary idiosyncrasies include a scope of highlights that are particular to these visual Social Platforms and you can adeptly utilize it for the Pinterest Content Advancement and Instagram UGC Content Management. Tailwind is priced per account, so if you want to use it for both Pinterest and Instagram, then you’d need two accounts. You can get a 33% discount plus unlimited scheduling if you purchase the annual plan. But there’s a free trial of 100 pins on Pinterest and 30 posts on Instagram to get you started.|

 

This brings us to the end of our list of 12 effective social media management tools that can help your business execute your social media marketing strategy effectively. If you are looking to acquire professional digital marketing services like SMM services, SEO services in Mumbai, website development etc. then we as a leading digital marketing company in Mumbai would love to be a part of your team working towards finding success for business online!

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Content Marketing Trends That Will Shape The Digital Space In 2021 https://kerkarmedia.com/content-marketing-trends/ https://kerkarmedia.com/content-marketing-trends/#respond Mon, 11 May 2020 09:21:16 +0000 https://kerkarmedia.com/?p=60

Content Marketing Trends for 2020 & Beyond

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay and prove itself that ‘the Content is the King’. But content marketing trends keep changing very often. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

The Content Marketing Institute defines Content Marketing as

” Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

And as content marketing continues to grow and our approaches to it become more mature, these content marketing trends will shape the way companies (and their audiences) create and consume content in 2021

 

1. Content Marketing Is Becoming Marketing.

In the midst of the daily grind, it’s easy to forget that content marketing as we know it is still a relatively new phenomenon. As recently as a few years ago, marketers handled content mostly as a side project. It was more of a bonus than an essential role — something you did when you had time because it took a backseat to more traditional marketing projects and responsibilities.

That’s changed. Where marketing of the past used to push one-sided conversations toward consumers, successful brands know that content marketing opens the door for two-way conversations and relationships with audiences unlike anything before.

Content marketing has taken over because it’s so useful to every function of marketing teams today. Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between. Content marketing is marketing, and the brands that understand the content is core to effective marketing — and, ultimately, to their entire business — will set themselves up for success.

 

2. The Strategy Will Become More Essential.

As content marketing matures, companies will begin to see their content less as a catchall solution and more of a tool to achieve their specific goals. Content is incredibly powerful, but it won’t solve every business goal you set on its own. These tactics need a guiding strategy to maximize their effectiveness and secure audience engagement.

Different companies have different goals, so no two content strategies work quite the same way. Still, general goals like lead generation, SEO, and thought leadership is common, and starting from there, companies can customize strategies that are specifically designed to work toward whichever goal is most important to them. With sales trends always changing, content plays a key role in attracting new customers.

According to Content Marketing Institute, 65 percent of the most successful content marketers have a documented strategy. A simple content marketing assessment can help companies identify their primary goal and design a successful content strategy to meet them. As strategy becomes more important, companies will need the right tools to align priorities and document their plans.

 

3. Customer Success Will Emerge as The New Frontier.

Content marketing already addresses a variety of needs and objectives for different departments. Sales teams use content to bolster pitches and improve client relationships. Brand managers turn content into goodwill and authority. Recruiters attract top talent by publishing content in places where the best candidates spend their time online. The possibilities are endless — and now, a new avenue is opening up.

Customer success refers to the ways companies help customers get the most value from products and services. In this era of personalization, it’s no longer enough to make the sale, move on to the next one, and handle complaints as they arise. Now, companies need customers to get maximum value from their purchases to encourage word-of-mouth marketing and develop stronger relationships.

In this pursuit, content helps companies equip their customers for success. The content shows buyers’ optimal uses for companies’ products and services, encouraging customers to see the good more than the bad. With a content strategy focused on customer success, businesses can devote fewer resources to putting out fires and more resources to growing their brands.

 

4. The Marketing Funnel Will Change Shape.

Right now, the marketing funnel as we know it accepts just about anyone and everyone filters them through qualification processes, then spits them out at the end without much of a parting word. Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.

A change in mindset and a library of high-quality content will replace this traditional funnel with something more sustainable (and effective). The funnel is becoming more of an ongoing cycle that prioritizes continuous engagement over transactional relationships. This increased focus on nurturing, especially post-sale, makes customers more likely to stay with you or buy again — and more likely to give recommendations to friends and colleagues.

With content, you can transition your brand from vendor to partner. To be honest, someone else in your space can almost always come in and undercut you on price. But when you continuously engage your clients, build lasting trust, and form genuine partnerships, you’ll have much greater staying power.

 

5. Distribution Will Remain a Driver of Success.

Even the best content is useless if no one sees it. As both offline and online worlds become more crowded, content distribution will remain a vital component of every good content marketing strategy.

Staying updated on social media marketing trends is great, but social is just the tip of the distribution iceberg. You need to stay updated with all the content marketing trends. Email marketing helps; still, brands need to dig deeper to discover the distribution channels unique to their audiences. Could you include physical copies of content with certain products? Maybe sales and marketing can work together to target specific accounts and get relevant materials directly into their hands? Or maybe a speaking engagement is the best way to share your message with your audience?

Companies need to get creative and enthusiastic about getting their content in front of the right people. Passive distribution — or, worse, the distribution you do as an afterthought once you realize no one is engaging with your content — won’t cut it. Don’t let your investment in content go to waste by sitting on some of your most valuable marketing assets.

The next year promises more of the same: a continued takeover by content marketing. As brands keep refining their strategies as per latest digital marketing trends, lukewarm content approaches will no longer suffice. Companies must adapt or fade into irrelevance, and the way marketers see and respond to content marketing trends like these will determine the fate of their organizations.

 

6. Authenticity, Transparency, and Value Marketing

When it comes to any type of marketing, authenticity, transparency, and value have always important.

(Or, at least, they should have been.)

However, by 2021, all of this will essentially be table stakes. That is, if your content doesn’t accurately reflect your brand’s voice, the mission your company stands for, and the value you hope to bring your target audience…well…you might as well not create it in the first place.

Case in point:

  • 86% of consumers say that authenticity is a key differentiator that leads to a purchasing decision
  • 73% of consumers would pay more for a product if the company behind it promises transparency
  • 94% of consumers say they would remain loyal to a brand that provides complete transparency

Needless to say, companies that don’t provide this transparency – and perhaps even go as far as to create inauthentic content – are going to suffer moving forward.

For one, not being transparent in the first place is typically seen by consumers as a red flag of sorts. Moreover, those who notice said red flags are probably going to dig deeper into said company’s statements to determine their validity; any discrepancy between what a company says and what it actually does, of course, is going to cause major problems among its audience.

With regard to providing value through the content you create, the purpose of content marketing has never been simply to sell your products or promote your brand. Rather, content marketing has always been about providing value to your audience in some way – be it educating them, entertaining them, or otherwise. In doing so, you communicate a sense of authenticity and transparency through your content, in turn allowing your customers to trust your brand moving forward.

 

7. Content Personalization and Interactivity

Most customers today are using our platform to personalize their e-Commerce customer experiences — and we expect to see more content personalization taking place across the e-Commerce industry and beyond in 2021. That’s because:

  • 78% of consumers say that personally-relevant content is a determining factor in their purchasing decision
  • Increasing personalization can lead to a 500% increase in consumer spending
  • A lack of relevance leads to an 83% decrease in engagement rates

Furthermore, content that provides even the slightest bit of interactivity, according to Jeff Bullas:

  • Enables brands to differentiate themselves from their competitors
  • Leads to enhanced engagement among their target audience
  • Fosters an increased sense of trust and credibility among their viewers/readers

That said, as we move into 2021 with updated content marketing trends you’re going to want to figure out numerous ways in which to create personalized content that allows – and in some cases requires – your audience to interact with your brand.

 

8. Cross-Team Input and Development

Going along with what we said earlier about authenticity and transparency, the process of content creation should span throughout your entire organization – not just your marketing team.

That is, everyone in your organization – from the CEO to your ground-level employees – should have some input at some point in the content creation process. There are a number of reasons for making this change.

For one thing, each of your team members engages with your brand’s customers in different ways – and will be able to provide varying perspectives regarding their needs and expectations in terms of the content they want to see. Similarly, as each team member plays a different part in the overall operations of your company, they have their own unique understanding of the value your company provides. Putting these two points together, your various team members will likely have a number of different ideas as to how to communicate your value to your audience members. This is one of those content marketing trends that you should definitely leverage in 2021.

 

9. More Collaboration Between Brands

More and more, we’re seeing multiple brands work together to create the content of all different varieties.

A prime example of such collaborative content is Red Bull and GoPro’s “Stratos” project, in which the companies presented Felix Baumgartner’s 24-mile plunge from a space pod down to Earth.

Ride-hailing company Uber has also delved into the creation of collaborative content, partnering with both Pandora and Spotify to help personalize its customers’ ride via their favorite music.

Other examples of collaborative content include:

  • Podcast interviews (in which hosts of different shows trade-off interviewing one another on their respective channels)
  • Collaborative research or case studies
  • Social media “takeovers”

When brands create content together, said content can be housed on both companies’ channels (as is the case with Uber and Pandora), or on a single channel cooperatively created by both brands.

 

10. Integrations as A Growth Lever

Similarly, to what we just discussed, more and more SaaS companies are beginning to see their partnerships with other service providers as an opportunity to create a ton of content for the end-user to devour.

As explained, while partnering with other SaaS companies to create integrations clearly allows both parties to enhance the services they provide their customers, the “real impact (on growth) comes from picking the right partners and focusing on strategic co-marketing efforts.”

 

11. Using Influencers as An Ad Hoc Content Team

While the buzz around influencer marketing certainly continues to grow, it’s also worth noting that many brands have begun implementing a sort of reverse approach to the marketing tactic.

That is, instead of partnering with influencers to have them promote your brand on their channels, you can invite them to create content to be displayed on your own. This is one of those content marketing trends that is going to flourish more and more for years to come.

Having an influencer create content on your own channel certainly adds some credibility to your brand in the eyes of your followers. Secondly, the creator of the content is likely to share it with their audience, as well – equating to some massive visibility for your brand.

 

12. Developing Multimedia Content with Omni-Channel Distribution

As we’ve alluded to a few times throughout this article already, multimedia content is quickly becoming less of a “nice to have” – and more of a necessity.

Regarding the consumption of video content.

  • 75 million US consumers watch video content on a daily basis
  • By 2021, video traffic is expected to account for 80% of all consumer internet traffic
  • Video content that’s around two minutes in length generates the highest levels of engagement

While consumption of audio content isn’t nearly as huge, it’s certainly growing as a  content marketing trends over the past few years. Roughly one-quarter of Americans listen to podcasts on a monthly basis, with one-third of Americans age 25-54 doing so. Additionally, 6 million more Americans reported listening to podcasts on a weekly basis in 2018 than did so in 2017; of those that do, 40% of them listen to more than one show.

Regarding the effectiveness of omnichannel marketing:

  • 98% of consumers use more than one device over the course of a given day
  • Companies that utilize omnichannel strategies report a 91% year-over-year increase in retention rate over those that do not.
  • 87% of consumers believe brands should be putting more effort into their omnichannel initiatives.

13. Use of Content Cluster

First of all, longer-form content (e.g., articles over 1,000 words in length) inherently caters to the most passionate of your followers – that is, those who are most likely to become brand loyalists and evangelists. It’s simple: the more interested an individual is in your niche, the more they’re going to want to learn about it.

On a more logistical level, Google’s more recent algorithms tend to recognize longer-form content as being more valuable – making such content more likely to rank higher in search results.

(This, of course, is assuming the content is high in quality in the first place.)

Additionally, Google’s algorithms now place high importance on topic clusters – that is, multiple pieces of long-form, valuable content revolving around a single topic. In creating content clusters, you essentially prove to Google that you’re not looking to game the system by creating one or two pieces of keyword-stuffed content – you’re actually dedicated to providing your audience with highly-valuable information regarding the topic at hand.

 

This brings us to the end of the list of content marketing trends that will shape digital marketing strategy in 2021. If you want to stay ahead of your competition, create an effective digital marketing strategy after taking into consideration the current and upcoming content marketing trends then we as the best digital marketing company in Mumbai would look to take your brand a notch higher with our digital marketing efforts.

 

 

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How To Craft An Excellent Media Strategy https://kerkarmedia.com/media-strategy/ https://kerkarmedia.com/media-strategy/#respond Mon, 11 May 2020 09:20:51 +0000 https://kerkarmedia.com/?p=58

A Step by Step Guide for Creating Media Strategy

A media strategy is like a plan of action that aids your business to acquire its target demographic and increase the overall rate of customer conversion. The customer conversion rate is the percentage of people who take the desired action after looking at your website or the other form of media which calls on them to take action. Sometimes these call to actions can be long-term, for example, subscribing to a newsletter. Therefore having a good media strategy in place is extremely crucial for any business.

 

What Is the Purpose of A Media Strategy? 

The reason for creating a media strategy depends on what you want to accomplish by using it as different reasons require different approaches. However, if you have a thorough and specific strategy plan you can accomplish all the different business objectives. All media strategies have one approach when created; specific goals and demographics should be set.  This is because a public service announcement will adopt a different media strategy than a strategy used to promote a movie. It is important that a media strategy has some combination of media to improve the frequency of the message. This is known as an integrated media plan. Achieving the perfect media strategy might be tricky and complicated which is why we have created a step-by-step guide of how to create a media strategy.

 

1. Research and Discern Your Target Demographic: 

It is vital that you thoroughly research your target audience. This is because the more you learn about your target audience, the more effective your media strategy will be as you will target precisely the best places to get the most coverage. The things that you need to know about your audience are- on which media platform they spend their time, how they spend their time, and which media can be used to effectively reach the message to them. For example, if your product is garnered towards the teenage demographic it would be more effective to use a social media marketing strategy.

 

2. Set Your Objectives and Goals:

It is imperative to keep in mind the overall marketing objective when creating a media strategy. The objectives have to be measurable and specific. Make sure you are smart about it, i.e. use the SMART method.  

  • S: Specific
  • M: Measurable
  • A: Achievable
  • R: Realistic
  • T: Time-based

For example, if your goal is to make money, even though this can be measured, a specific goal would be to increase profits by 30% in Q2. By setting this goal you can create a timeline that will keep you on track.

 

3. Establish Your Marketing Budget: 

This is an integral part of your media strategy as without a well-defined budget you might throw a lot of money at your planning strategy but will still not be able to achieve your goals. Defining your budget allows you to tink each of your strategies through and be more innovative in solving problems. This will also protect you from overspending or spending the resources that you don’t have. You can get a professional media planning and buying agency onboard who can help you achieve your goals with the optimum utilization of your funds.

 

4. Craft Your Message:

The message or the marketing proposition is the customer problem and how your business will solve it. You have to design your marketing proposition based on research about the target audience. Your media plan could have different messages for different objectives and tie them together ina theme. This marketing proposition can also include creating a clear identity and brand for your organisation. Your message has to be engaging, interesting and simple. It should have a call to action. Getting the key messages right is an ongoing process- and you may have to make changes throughout the process of creating your media strategy plan.

 

5. Create a Call to Action:

All the media that you create should clearly state what action you want your audience to take. It is essential that you are strategic about your call to action as it is the action that will bring the desired change. 

These are the qualities of a good call to action: 

  • The action should be easy to carry out. If the action is difficult and complicated then most people will not participate even if they want to.  This will make you lose a chunk of your target audience. 
  • The call to action must drive people to do something. 
  • It is crucial that the call to action has different levels of engagement.

6. Make Your Media- Choosing the Correct Format, Strategies, and Tools:

Media should be a method of accomplishing your goals and objectives by delivering your message and calling for action. You can decide your media format, tools, and strategies only after completing the aforementioned steps. After this you can decide the method of distribution of media i.e online, offline, or both. The following questions should be answered to make sure you choose the correct media format. 

  • What media format is popular among your target audience?
  • Which media format can help you by best carrying your message?
  • Whit media format will persuade people to take action? 

Media formats can include print posters, audio podcasts, text messages, hoardings, banners, billboards and print posters. You can use a combination of these to spread your message. You need to identify a “best” approach to put your message across media. These approaches are called tactics. They help you address your target objectives and goals and communicate with your audience. The message has to be conveyed in accordance with the audience’s habits and interests.

 

7. Create a Timeline: 

How effective your media campaign will be is largely dependent on its timing. The media should be released when the need for it is highest. It is important that at least a part of your media campaign is topical and relevant. For example, the media campaign by Amul always manages to be topical as they release it during key events and relate the events to butter using witty puns. It is crucial to consider the time period of your media strategy campaign when planning the timeline for your media production and distribution. An ideal timeline should include the period of planning and producing the media,  a deadline for the media release, and should be realistic and achievable.

 

8. Learn from Your Results:

The best and most effective media strategies improve and evolve over time. One way to measure your results is through media impact indicators. These are the number of people who followed through on your call to action or the people who converted from the audience to customers. Sometimes you might get a good response to your campaign but may not make a good media impact.  Therefore, measuring impact is extremely important.  It helps you analyze the effectiveness of your media strategy plan. There are tools that you can use to collect data and analyze your online media outreach.  If the strategy that you launch does not have the desired results, then it is imperative that you learn what you did wrong and how you can improve on it. This is why having a thorough account of your goals, objective, tactics, and measuring results are so important. It helps you have data handy for future media campaigns. 

That concludes the step by step guide on how to create an effective media strategy. If you keep all these pointers in mind you will be able to create a good media strategy that helps grow your business. Creating this strategy can be complicated but if you are organized, do your research well, and have a clear idea of what you want to achieve and how to get there then your media strategy will give handsome results. We at Kerkar Media, as a leading digital marketing company in Mumbai, would love to execute effective campaigns and drive relevant results for your brand

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What Entrepreneurs Need to Know About SEO Marketing https://kerkarmedia.com/seo-marketing/ https://kerkarmedia.com/seo-marketing/#respond Mon, 11 May 2020 09:20:26 +0000 https://kerkarmedia.com/?p=56

A Beginner’s Guide To SEO Marketing

 

First things first, SEO or Search Engine Optimization can make or break your business. How many times has it happened that you were searching for something on Google and couldn’t find it on the first page, so you gave up even though there are many other pages of results? The answer is probably all the time. This is why SEO is important. It makes sure you are on that first page.  Therefore it is absolutely necessary that you have a fair idea of what SEO is especially in today’s digital age. Now if you are wondering why is it important, why would you need it, and what you need to know about SEO marketing strategy, then you have come to the right place. In the following paragraphs, we will decode all the questions and doubts that you might have about SEO marketing. 

 

What is SEO Marketing?

The goal of SEO is to improve your website’s position in search engines which is how it gets its name- search engine optimization. It achieves this by having numerous strategies, actions and best practices. There are two types of SEO- on-page SEO and off-page SEO. On-page SEO is any strategy that you can control on your website to increase your rankings. For example, if you use things like keyword presence, site speed or header text, then you are using on-page SEO. While off-page SEO is anything you do on other websites that may increase your rankings- for example using links. Increasing your rankings in search engines takes time, a good knowledge of SEO marketing and successfully executing both on-page and off-page SEO. For your site to get ranked number 1, it has to have a more powerful SEO than all the other sites in relation to a specific query. 

 

Why is SEO so important for businesses? 

SEO is used by Google to regulate which website deserves to be ranked higher for each query that is generated. Modern SEO makes sure that the search results are not manipulated in a way that the website with the most links or the most pages isn’t always ranked number 1. SEO makes sure the search results are fair and it decreases the ability for the search results to be manipulated. Google has become an integral part of almost everyone’s life and one reason for this is because people trust it. Getting a top spot in search engines like Google shows that your website is a credible source. Additionally, the higher your rankings, the more clicks and traffic your website will get. Another reason why SEO is important is that it improves user experience and hence makes it more likely for customers to convert into repeated buyers.

SEO marketing is also cost-effective. If you are working with a tight budget then using SEO marketing is an effective way of getting qualified traffic to your website without shelling large amounts of money. SEO is important for all business- doesn’t matter if new, old, struggling, or successful. If you have a website for your business then SEO is a much-required digital marketing strategy for you. The reason for this is because you can control SEO, unlike the many factors about your business that are out of your control.  However, with SEO strategy you can control rankings and consequently control how many visitors your website gets. This impacts how many leads you will generate which impacts how much profit you make. 

 

How does SEO work? 

 

1.On-page optimisation: 

As stated before, on-page optimisation is the strategies that you apply within your website to attract search engines who are looking for relevant keywords that users type in. Here are a few on-page optimisation techniques that you can use. 

  • Create a meta-description for your page: This a short summary of your webpage. A meta-tag is a snippet of code that will appear in the source code of the webpage. Hence, make sure you chose your keywords and phrases carefully. Additionally, it is better to use keyword phrases instead of keywords and you can even use Google Keyword planner. 
  • It is important to include keywords in the title of your content so the search engine has an idea of what the content is about. 
  • Make sure the title has a  keyword density of about one to two words. The rest of your content should typically contain a keyword density of less than 3% of the total content. 
  • Keep in mind that your content should be equally suited for your audience as it is for search engines.

2.Off-page optimisation: 

These are the steps that you take outside of the website to increase your visibility and ranking in search engines. One way of doing this is by having high domain authority sites link back to your website. Guest-blogging is another good strategy for off-page SEO. In this strategy, you ask other webmasters to publish your content on their blogs. Posting on social media is another method that you can use. Here are a few tips for off-page optimisation. 

  • Make sure that you post to high authority sites or sites that are relevant to your business when doing guest blogging or forums. 
  • Have your blogs published on bookmarking sites like Reddit.
  • You can even improve your ranking through the business review.

3. White-Hat SEO

White-hat SEO refers to optimisation that complies to the rules set by Google and other search engines. Here are a few ways through which you can practice white-hat SEO and make sure your business is ethical and sustainably successful. 

  • Create content that is high on quality and is original. 
  • Make sure that your websites have easy navigation and boost the loading speed of your webpages. 
  • Basically, anything that makes sure that your users have a good experience.

4. Black-Hat SEO: 

Any practices that would improve your rankings on a search engine but will violate the rules set by the search engines are categorised black-hat SEO. When you get caught and you will definitely get caught will lead to your website being banned from Google and other search engines. Here are a few of the black hat SEO strategies that can get you banned. 

  • Keyword stuffing: This is the technique where you stuff as many keywords as possible on to the webpage. 
  • Plagiarising content: This is when you copy and paste a substantial amount of content from another website. 
  • Hiding content: In this technique, you hide your content within the code of your website or make the text colour the same as the background. 
  • Clickbait: This is the tactic of making your title deceptively catchy which attract users to the site, but the content is usually unrelated. 
  • Creating gateway passages: these pages are created only for the search engine and most users are not directed to this page. 
  • Link buying: In this strategy, you pay another webmaster to backlink to your website. 

To avoid getting into trouble you should acquire digital marketing services from a renowned and experienced digital marketing agency in Mumbai as they will be well aware of all the tactics which can hurt your website’s SEO.

5. Page Speed: 

A lot of people leave sites if the page does not load in at least 5 seconds. Additionally, Google ranks websites higher if they load faster as this adds to the user experience. Here are a few tips that you can follow to increase the loading speed of your website.

  • Refrain from using too many plugins.
  • Improve your server response time. 
  • You can try and reduce the number of redirects on your webpage.

 6. Mobile optimisation:

Statistics reveal that around 70% of internet traffic is generated by mobile phones. Therefore, it is important to have a mobile version of your website. Google also uses this criterion for website rankings and ranks website higher if they have a mobile version of their website. 

7.The quality of your content: 

Last but not least, content quality is everything. Quality of content is one of the top criteria for Goggle to rank a website higher. You can create amazing and original content through these formats: 

  • Authoritative blog posts
  • Listicles
  • How-to articles
  • Infographics as it is much more visually engaging.

These are the 7 important things that you need to keep in mind while doing SEO. Now that you are all caught up on how SEO works and why it is important,build your own SEO audit checklist with the above-mentioned points, analyze your website, use it to market your business better, and remember to never use black hat SEO techniques. Ideally, you should reach to best SEO company in Mumbai to achieve the best results. We at Kerkar Media would love to grow your business online! Happy Digital Marketing!

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12 Digital Marketing Trends That Will Own 2020 https://kerkarmedia.com/digital-marketing-trends/ https://kerkarmedia.com/digital-marketing-trends/#respond Mon, 11 May 2020 09:20:03 +0000 https://kerkarmedia.com/?p=54
Digital Marketing Trends You Need to Watch Out For

Some technological marvels that seemed just out of the realm of possibility are a reality today. Technology has taken over every field and made it more efficient. Marketing is not one to be left behind and with everyone glued to the devices today, you can get advertisements for coffee to soaps right on your phone. Data-driven marketing, artificial intelligence and voice search engine optimization seemed like a far-off dream but right now these extraordinary digital marketing trends are ruling the priority list for most business owners. Rightfully so, because if you want to stay relevant and in the competition with a fighting chance of winning, you need to adopt and adapt to the evolving trends of digital marketing.

These trends are evolving rapidly and changing as you read this. Consumer interests and behaviours have become fickle and an educated guess no longer works. You need research and you need data if you wanna conquer the market. We have done most of the grunt work for you. Read on to find out the 12 digital marketing trends that you need to keep on your radar if you wanna rule the market. 

1.The Futuristic SEO Marketing Is Here: 

Paradoxically constant changes and updates have become synonymous with the search engine industry which has immensely affected the user’s search results. The most notable change has been Google’s BERT update. Bidirectional Encoder Representational from Transformers (BERT) is a deep learning algorithm associated with natural language processing. This means that Google is improving its search engine by making it smarter and enhance its ability to comprehend the complex distinctions of language as well as the intent of the searcher. This means that BERT can get results even on search queries that depend on context.

With the advent of BERT, you will have to start focusing on the reason or the intent that leads people to your website. If you are able to answer these questions as clearly as possible and organise the information logically you will see more traffic driven to your site. Remember you write for people, your website is for people and not for algorithms. Get the best SEO company in Mumbai on-board to keep your business at par with the recent and upcoming developments in SEO and build a futuristic SEO strategy.

2. Chatbots: 

Chatbots have survived the test of time and will continue to thrive in 2021. Chatbots are AI-based and effective software programmes that use instant messaging to chat in real-time with customer and site visitors. They use chat windows or verbal communications to direct users to what they are looking for. Statistics even show that by 2021 chatbots will power 85% of customer service. This is because a majority of customers prefer interacting with chatbots as they are available 24/7, do not lose patience, answer promptly and can accurately recall your entire buying history. In short, they offer impeccable customer service because they meet the customers’ expectations.  

3. Personalisation: 

If you want your brand to be unique and most importantly remembered by your customers then personalised content, products, emails, etc are the way to go. It makes you stand out. The essential advantage of personalised marketing is having the control to reach a particular demographic and potential clients. What’s more, by gathering client information from list segments, surveys, or studies, you’re better situated to make increasingly significant and compelling email campaigns towards the target audience based on their purchasing propensities, interests, and behaviours.

For instance, if your intended interest group likes films and general entertainment, you can include pop culture references when sending your emails, producing blog posts, or even in your email opt-in forms to convey an increasingly customized experience in your content. Ideally, your audience will welcome the references and better identify with your brand which will lead to a boost in conversions. 

4. Acceleration of Voice-Powered Searches:

Get ready to say and hear Ok Google, hey Alexa and ‘Sup Siri a lot more because more and more people have started using phones with voice assistants. Google, Alexa and Siri have thus become important features in digital marketing. Voice search is important when utilizing it for your business. It’s aiding in the development of a versatile mobile-friendly movement and increasing the value of local SEO. Voice search likewise helps the utilization of AI and organizes semantics of searches. Here are a few tips:

Get to know the language: When individuals use search engines, many utilize long sentences with particular keywords. Subsequently, to enhance the chance to be found in voice search lists, utilize longer keywords and complete sentences.

Give detailed answers to questions: The vast majority utilize the web to get data, regardless of whether they are inquiring about an item or service that they need or are attempting to Google response to a random trivia question. Consider this when making content for voice searches. Incorporate any inquiries that individuals may pose concerning your products and give detailed answers. 

 Most importantly don’t forget to use a conversational and engaging tone. 

5. Video Marketing: 

This trend is unlikely to go out of style for the next five to ten years. This is because it is the most favourite way that customers want to hear about new products. This is not just limited to Youtube, there are many other ways to drive higher engagement with video marketing. Examples include making a video post or doing a live broadcast on social media. In fact, if your website contains videos it will drive traffic to your site much more than text. This is because as states above customers find videos more compelling than text and hence google will push pages that contain videos.

The great thing about video marketing is that you just have to reformat your content which is easy. You should also transcribe the video and Publish the transcription on your blog under an embedded YouTube video for increased rankings. You can even upload the basic video to social media like Facebook and turn the transcription into a blog. 

6. Single Marketing Software Will Rule: 

Numerous organizations are changing to one software solution that contains every one of the tools that they need. Merging among software suppliers is accelerating because of the client’s wish to have the entirety of their marketing devices under one umbrella. On the off chance that you’re thinking about whether paying and executing a marketing software tool is gainful, here are the advantages: 

It lessens dull work: It helps in disposing of tedious obligations and causes you set up a day by day schedule. 
Streamlined advertising endeavours: You can monitor where you’re at in the purchaser’s journey with your clients and can communicate with them efficiently and effectively.  
It enhances accountability. 
Managing clients become easier. 
You can record progress a lot quicker and simpler.
7. Influencer Marketing: 

Influencer advertising is a sort of informal promoting that spotlights on utilizing key leaders to intensify your brand message to a bigger market. Influencers can be popular celebrities, yet more regularly they are Instagram or YouTube personalities with a gigantic niche following who can help spread the news about your business or item through their social media. Influencer advertising is likewise going to be influenced by artificial intelligence. With every year, AI is making its way towards finding the correct influencers to team up with simpler and quicker. It’s distinguishing those with better engagement, fewer phoney followers, and a higher possibility of producing a positive return of investment (ROI). Additionally, customers trust influencer marketing more than corporate advertising because it is typically more authentic.

8. AI Takes Over Digital Marketing:

Artificial intelligence has begun its infiltration of digital marketing and it is just getting started. Artificial intelligence can analyze shopper behaviour and search patterns, and use information from social networking platforms and blog entries to assist organizations with seeing comprehending how clients discover their items and services. AI will before long be the main impetus behind numerous services and  as of now, we observe it executed in such areas as: 

Fundamental communication 
Content production 
Email personalization 
Product recommendations
E-commerce transactions

The AI provides excellent customer service by using human inputs and sensors to collect facts about a situation and it can also store data to enhance future experiences. 

9. Social Media Stories: One Of The Latest Digital Marketing Trends

Snapchat first introduced the concept of “My Story” to the world but they could not keep their famous ghost invisible for long because soon Instagram and Facebook had added this feature too. Since these kinds of stories vanish after a set timeframe, this is an incredible opportunity for advertisers to utilize FOMO (fear of missing out). The advantages of utilizing social media stories include: 

Consistent engagement with followers 
Cost-effectiveness 
Increased brand awareness
Your page generates more traffic 
Chance to contact more youthful audiences. 

You can include polls within Instagram stories, links to your website or other social media, location tags, live videos and clear call to actions. 

10. Shoppable Posts and Social Commerce: Newest Digital Marketing Trends

This trend of mixing business with pleasure started with Instagram introducing Instagram check out which allows users to complete purchases through Instagram. Internet business brands trust this will lessen the risk that clients will abandon their shopping cart because they needed to switch applications or sign in to an obscure store. Visual commerce is taking off as more customers are eager to purchase items through promotions they find in their feeds. Online business brands can make and post interactive advertisements that permit clients to click and shop effortlessly. Instagram thinks this will make it simpler for organizations to arrive at prospective new clients, as it will viably shorten the sales funnel, giving buyers instant access.

11. Be Transparent: 

Research demonstrates that organizations delivering straightforward and simple to-process data are probably going to retain 94% of their clients. Be that as it may, how you handle a client’s private information is crucial. Organizations will be required to be totally straightforward on what sort of data is being shared to promote their products. Following are a few tips on how to be transparent: 

Build up your organization’s core values. 
Ensure that selling isn’t your solitary objective. 
On the off chance that clients bring up certain worries or issues, respond right away. 
Have the option to take helpful criticism from your clients and react in a friendly, non-critical tone. 
Encourage a community around your brand.
12. Focus on Customer Retention: 

The future is set on retaining existing customers than acquiring new ones. Organizations comprehend that it takes less money to retain existing clients happy and will direct more effort in the centre and last phases of the purchaser’s journey, since gathering better information and concentrating on market segmentation helps spare expenses. Retaining clients helps increment income since when you keep your current clients then they will typically tell their friends and give you referrals. Faithful clients are additionally prone to be more straightforward and honest with you in regard to any issue allowing you to improve your brand.

This concludes the list of 12 digital marketing trends that you definitely need to look out for and follow in 2021. When running a business, it is crucial to keep up with current trends and be on the top of your game in terms of digital marketing. That is the reason why majority of the business owners get a professional digital marketing agency on-board to keep updated with the trend. With these trends, you can not only stay on top of your game but also thrive at the top. Now that you have a perfect vision go get your digital marketing game on!

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SEO Audit Checklist https://kerkarmedia.com/seo-audit-checklist/ https://kerkarmedia.com/seo-audit-checklist/#respond Mon, 11 May 2020 09:19:34 +0000 https://kerkarmedia.com/?p=52

SEO Audit Checklist 

Just like any other aspect of the business, making sure that your website runs smoothly and that it fulfills all the tasks that you require is important. This is where an SEO audit comes in. An SEO audit needs to be conducted regularly. If you are confused and want guidance on the checks that you need to carry out then you have come to the right place. We have curated the pertinent checks that you need to conduct and compiled the ultimate SEO audit checklist. 

What Is A SEO Audit Checklist? 

The SEO audit is the standard procedure for any website. It is conducted solely for marketing purposes. A well-conducted SEO audit serves the purpose of giving you a better insight into your website, webpages, and overall traffic. Additionally, it is an excellent way to improve the performance of your website and helps you rank better in the SERPs. Many things can be improved with an audit. For example, you can gain valuable insight into your competition, analyze keywords, enhance technical aspects, etc. That being said, you must never perform an audit just for the sake of conducting an audit. An SEO auditor needs to conduct the following analysis: 

  • Technical analysis: The technical analysis determines if your website is working properly. It helps with accessibility meaning Google’s and user’s ability to access the website. It also helps with indexability which refers to accessed pages being present within the search engine after being accessed.
  • On-Page Analysis: On-page analysis can be conducted in two ways- general content issues and individual page issues. General content issues refer to issues that stop your content from making sense. It is typically bad to have numerous articles on conflicting topics that are not related to the main idea of your website. So it is ideal that you write about one general topic. Individual page issues are associated with how each page is written and structures since the general idea is that good content is the key to good rankings.
  • Off-Page analysis: You can say that off-page ranking factors are a result of your work. They demonstrate the popularity of your website, if people are linking to it and through which websites, is your website trustworthy, etc. Here trust means that your website is trusted by the Google search engine. This will happen if your website steers clear of all negative SEO practices.
  • Competitive analysis and keyword research: These two analyses are almost synonymous. This is because the keyword is the smallest measurement unit in SEO.  Hence by analyzing the keywords, you are also analyzing your competition. You need to consider two things for every keyword- difficulty and traffic. Difficulty refers to how hard or easy is to rank and traffic refers to how many people search for that keyword. The ideal keyword is somewhere in the middle with medium difficulty and medium volume. 

Why Do You Need a Checklist? 

A routine checkup is required for the smooth functioning of everything and this is applicable to SEO too. In order to make sure your website ranking is secure, frequent SEO auditing should be a part of your actionable SEO strategy. The first step is to determine your website’s performance with SEO tools. You can then refer to an SEO audit checklist and refine your strategies. This SEO checklist is important because it will help you stay a few steps ahead of your competitors by identifying your the potential, strength and weakness of your website. 

On-Page SEO Audit Checklist:

1. Title Tags:

While conducting an SEO audit, title tags are also considered. This is the first component in the SERP that catches the prompt attention of the clients. Aside from this, when it is about SEO results, the title length also matters. It must be somewhere close to 40 – 70 characters to optimize it.

2.Keyword in the H1 and H2:

The webpage is incomplete without a heading this is because the search engine looks through every page on the website and the headings of the page are also considered. Hence it is a good idea to add the focused keyword in the H1. This helps the search engine comprehend the context of the page whereas complicated keywords may confuse the search engine. In the H2, keywords should be added to build the relevancy of the topic.

3. Keyword in meta description:

Meta descriptions affect SEO indirectly. Optimization of the meta description aids in attracting more CTR and websites with high CTR is more likely to be noticed by search engines. The keywords in a meta description also help give users some context. It is best to not write long Meta descriptions and keep them limited to 160 characters.

4. Content-length: 

It is ideal that the content that is featured on your webpage is long-form. This is because long-form content ranks better than short-form content. This does not mean that you lengthen your content by adding unnecessary extra words. It means that you must make your content better by adding rich information, proper explanations, descriptions, facts, etc. These qualities will help you increase the length of your blog and get a good ranking.

5. Broken links:

The purpose of SEO is to shape the website and make it better by removing the hampering elements. To receive a good rating, the website should be perfect in all of its elements. Hence it is necessary to check for the existence of broken links while SEO auditing. Broken links are not valuable to users as they generate the 404 error pages. The search engine crawlers are restricted by the broken link to crawl the website beyond that page. This leads to the website not getting indexed and consequently not being ranked.

6. Unique content:

Bad quality of content is a serious threat to your website’s ranking. Content is one of the most important features of a website that need optimization. While conducting an SEO audit, every aspect of the quality of the content is checked. For example, if the content is plagiarised as this can easily be detected by the search engine. This leads to your website getting bad rankings. Hence your content should always be original and unique.

7. Valuable content: 

To be in demand for SEO, content should be valuable to the users. The value of the content on your website determines the ranking of your website. Hence if the purpose of serving the audience is justified, it will be rewarded by google search engine.  This content also tends to earn more clicks and shares. These are the parameters that determine the ranking.

8. Users’ experience:

If your website is being clicked on but not explored it might be because of user experience.  A bad experience with the website causes the users to ren away and hunt for better options. A bad experience may be due to many factors including complex navigation, design colours, layouts, images etc. Hence the best idea is to present a powerful and creative structure of the website elements. This will help you attract more traffic and conversions. This will lead to a higher ranking.

Off-Page SEO Audit Checklist: 

 

1. Link quality: 

Third-party referencing is a basic practice in SEO that helps with improving the rankings of a website. It isn’t just about the amount, truth be told, the quality of the links also matters. The quality of links is constantly observed by Google. What’s more, the sites enhanced with qualitative backlinks from the high-domain authoritative sites. As these are the trusted sites, links from such sites give the data to the web crawler that the site is significant and can be trusted. This ultimately leads to improved authority and credibility of the sites. Also, such sorts of sites are constantly targeted to rank higher.

2. The reputation of the website on social media: 

Recommendations from a reputed site serve an important purpose in SEO. Along these lines, in the event that you are getting backlinks from a site ensure that they are from the reputed sites. Social presence likewise assumes a significant job in relation to backlinks. The number of likes, shares, and comment unmistakably shows you the genuine image of the site’s popularity and individuals’ engagement. Thus, links from such a site will be valuable in strengthening the SEO strategy and impacts. That is the reason it is an imperative segment of the SEO audit checklist.

3. Anchor text: 

What sort of anchor text is lying on the link can make or break the value of links. We as a whole realize that connections have an incredible effect on the SEO results. Be that as it may, the optimization of the anchor text additionally has an effect on the value of SEO. The anchor text must be significant to the page it is diverting to, else it will negatively affect site rankings. Aside from this, attempt to get your targeted keyword shrouded in the anchor text of the link you are getting from the other site. This will reinforce your targeted keyword and help to rank your blog for the particular keyword. This is one of the practices used to upgrade the SEO results and therefore thought about while making the SEO review agenda.

4. The trustworthiness of a website: 

The quality and security of the site that offers backlinks to you is a factor for rank improvement. Thus, it’s obligatory to check the sources of the backlinks or the sites from where the links are coming from. The backlines are only useful if the source sites are dependable, tenable, and verified with SSL. Adding another factor to the SEO audit checklist, the investigation of the backlink source site is additionally considered.

This concludes the comprehensive on-page and off-page SEO checklist. A routine SEO audit is necessary to achieve success in SEO as it does not come easily. A lot of hard work, time, and strategies are involved to receive a high ranking, and even then sustaining it takes effort. Hence an audit checklist allows you to investigate every element that could threaten your rankings. With the help of this checklist, you will be able to keep your SEO and website on track for success. You can get an expert and professional SEO company in Mumbai on-board to conduct regular audits and frame effective strategies for your business.

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Reasons To Have A Social Media Strategy For Your Business https://kerkarmedia.com/social-media-marketing-strategy/ https://kerkarmedia.com/social-media-marketing-strategy/#respond Mon, 11 May 2020 09:19:18 +0000 https://kerkarmedia.com/?p=50

10 Reasons Why You Need An Effective Social Media Strategy For Your Business

If you still cringe at the thought of using social media as a marketing tool, then you need to rethink your strategy. The current statistics demonstrate that 2.65 billion all over the world use some form of social media. In a competitive industry, this statistic cannot be ignored. This is the era of rising digital technology and digital marketing. Therefore, having a marketing strategy without social media leaves a giant blind eye in your strategy and consequently in your revenue. A big part of strategizing involves monitoring digital marketing trends and learning the behaviour of your audience. For example, if your target demographic does not watch television that much then investing in televised advertisements is going to be useless. You can learn to ideate excellent strategies by yourself by opting for some of the best digital marketing courses in Mumbai or can hire the services of a professional digital marketing company who can frame an end to end online strategy for your business. Regardless of whether your business is only a start-up business discovering its way into the worldwide digital marketplace, or a solidly established brand wishing to investigate new areas to overcome, social media marketing as a part of your overall digital marketing strategy can be an exceptionally useful asset to assist you with accomplishing your objectives. If you still are not convinced that you need social media marketing here are 10 reasons why you need an effective social media marketing strategy for your business.

 

1. Your target audience is on social media:

 

Probably the best reason for your business venture to advertise through social media marketing is that your clients are investing their energy into these channels. By 2021, the number of worldwide social media users is relied upon to reach about 3.1 billion individuals. With such a large number of buyers utilizing social media consistently, this exhibits extraordinary opportunities for companies to get in touch with their online consumers. Not only are your clients using social media but also there’s a decent possibility that a large number of them are checking these locales consistently. Associating with your intended demographic can be easy if you are active on the channels that they utilize frequently. At the end of the day, don’t make your crowd come to you – go to your crowd! On the off chance that you aren’t as of now using social media marketing, you could be passing up a significant opportunity to associate with your clients and connect with new leads.

 

2. An effective social media marketing strategy can help increase your brand recognition:

 

Another advantage of marketing through social media is that it encourages you to improve visibility, and along these lines increment recognition for your brand. Your business social media profiles present new chances to share your content and truly present your brand’s voice and character. By posting convincing content that includes an incentive for your intended audience, you are making your brand both increasingly accessible and well-known for new leads and current clients. If a new lead finds your brand on social media, even if they have never heard about your brand before, they will be able to engage with the brand and see the value that your brand provides. Even your current customers will be able to get better acquainted with your brand if they see your brand on multiple social media platforms. This might make them buy your products more or repeat their purchase.

 

3. Different social media platforms help you reach different audiences:

 

Another advantage of social media marketing strategy is that you can deliberately target various crowds dependent on the channels that your brand is active on. Instead of simply putting your marketing message out there for the viewing pleasure of almost anyone, you can arrive at your intended market and work to drive progressively qualified leads back to your site. Make a comprehensive list of your target demographic’s values – the more through it is, the better. This list can incorporate their sex, age, area, interests, the brands they follow, hobbies, and so forth. Realizing these qualities will give you more ideas on which social media platform you should use to connect with them. Additionally, this will help you in making content that will connect with your audience subsequently expanding your odds for conversions. The more relevant this traffic is, the more probable you will be to increase the conversion rates. Regardless of who you are attempting to reach, you can discover your audience on one of the numerous well-known social media platforms that buyers are utilizing each day.

 

4. Customers are more receptive to your message when it is marketed through social media:

 

Ordinarily, clients are not on these social media platforms with the desire that they will be marketed to. In any case, this doesn’t imply that social media users aren’t following and connecting with their preferred brands. When clients follow brands and connect with their social media profiles, it is on the grounds that they locate the content and information in these social media campaigns significant. Regardless of whether they are searching for bargains, appreciating engaging content, or simply need to study the brand, social media users are available to engage with brands via social media platforms. The motivation behind why customers might be progressively open to your brand message via social media is that social media permits you to be increasingly conversational and show an alternate side of your brand. The content that you distribute on these platforms add to your brand character and assist you with showing the voice of your brand. Via social media, you can make credible associations with your leads and clients, as opposed to simply conveying direct advertising messages. This is something that purchasers are commonly progressively receptive to.

 

5. Your inbound traffic will increase as a result of social media marketing strategy:

 

Your social media profiles give one more approach to get increased inbound traffic to your site. This makes social media marketing strategy astounding to supplement your search engine optimization strategy. (SEO strategy).Each bit of content that you post to your social media profiles is another chance to bring new customers to your website. When the potential customers get to your website, you will have a higher chance of conversions. So as to get the most inbound traffic conceivable, it’s significant that you reliably distribute content that is engaging with and adds value for your intended demographic. The greater the quality content that you post on social media platforms, the more opportunities you have to connect with new leads and direct them back to your site. On the off chance that your site is optimized for conversions then it may only be a matter of time before the new leads get converted into clients.

 

6. Social media marketing is cost-effective:

 

Perhaps the best advantage of promoting through social media is that it encourages you to cut marketing costs without giving up results. The majority of your social media results will originate from putting time in making and distributing content and engaging with your fans and followers. Fortunately, even only a couple of hours in a weel can have noteworthy results. Regardless of whether you choose to make social media publicizing a noteworthy piece of your social media strategy, you will, in any case, locate that social media marketing strategy is financially savvy. Contingent upon your objectives and the extent of your campaign, it is generally reasonable to run paid advertisements via web-based networking media channels like Facebook and Twitter. It does not matter even if your budget is not that significant; you will be able to generate new leads.

 

7. Your competitors have a social media marketing strategy:

 

Regardless of what industry you are in or who your intended market is, there is a decent possibility that your rivals are present and involved on social media platforms. This not just recommends that there are opportunities for your brand to excel on these platforms, yet it also implies that a portion of your potential clients may as of now be engaging with your competitors. If you need to stay competitive in the digital marketplace, it’s imperative that you begin moving in the direction of building a presence on social media. social media content permits you to not just show a smidgen of your brand’s character, but it likewise introduces a powerful outlet for exhibiting your industry skill and information. This is probably the most ideal approaches to separate yourself from the competition and acquire progressively relevant online traffic.

 

8. Use the power of ‘word-of-mouth’ through social media to your advantage:

 

Word of mouth marketing has been demonstrated on numerous occasions as the most dominant and best type of advertising and in the digital marketing field, social media marketing strategy comes closest to the word of mouth as different channels can be. The power of word of mouth depends on the way that a great many people will rely on what their families or friends state about a specific brand, item, or service more than what publicizing and different types of marketing state. Normally, shoppers truly don’t trust or find conventional promoting materials trustworthy, which gives more impact and power to word of mouth. Social media can assist you with building that degree of trust with your intended audience, enough to give them an incredible enthusiasm for what your content brings to the table as far as accommodating their needs or taking into account their interest goes.

 

9. Social media marketing is an ideal addition to your PR strategy:

 

Press releases are a significant piece of any marketing strategy, particularly when you’re launching another item or rolling out a colossal improvement in your organization, however, a great many people get the distribution part horribly wrong. If what you’re familiar with is composing an official statement and sending it out on PRWeb, you’re squandering your money. Conventional press release distribution services are unfathomably misrepresented. Social media, however, furnishes you with space where you can reach your intended interest group in an increasingly personal and conversational way. Also, on the off chance that your clients have questions, they can ask you at that moment.

 

10. You can gain new customer insights through social media marketing:

 

Social media advertising gives you an important chance to gain new insights into your clients. By associating with leads and current clients via social media, you can perceive what your clients are keen on and what drives them. In the event that you intermittently investigate what your clients are discussing via social media, you can have a superior comprehension of what they care about most. You can utilize social listening in to perceive what clients are saying about your brand explicitly, and afterward utilize this data to make changes to improve consumer satisfaction. Social media additionally permits you to comprehend what your clients’ online practices resemble. For instance, you may utilize the analytics platform on Facebook to see which sort of content are generally well known inside your target market. You can likewise quantify your conversions for posts and advertisements across platforms to see which campaigns are functioning admirably and which need to be worked upon.

 

This concludes the comprehensive but not exhaustive list of reasons why you should use social media marketing strategy for your business. Now that world has moved to a digital marketplace, social media marketing strategy has become all the more important. We as a leading social media marketing agency in Mumbai who can definitely help you get ahead of your competitors and be on top of the social media game. 

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Beginners Step to Step guide for Ecommerce SEO https://kerkarmedia.com/beginners-step-to-step-guide-for-ecommerce-seo/ https://kerkarmedia.com/beginners-step-to-step-guide-for-ecommerce-seo/#respond Mon, 11 May 2020 09:18:32 +0000 https://kerkarmedia.com/?p=48

How Online Source Can Drive Traffic With Ecommerce SEO

Without doubt, ranking higher than your rivals on Google is an unquestionable requirement. What is SEO? For ecommerce websites that compete with many competitors, SEO implies ranking high on search results to drive traffic. What’s more, it is an unpredictable business–there are numerous components that influence how search engines rank, distinguish and present your webpage. Yet, imagine a scenario in which you don’t have the foggiest idea about the SEO tips and tricks that will get your ecommerce website to the top. In case you’re missing out on clicks, you’re likely also missing out on deals. Nowadays, reaching the first page isn’t sufficient. You should also rank #1. If you don’t have a solid SEO strategy set up, you are missing out on brand impressions, clicks, and deals. Regardless of whether you’re simply beginning with a new site or improving a current site, this complete guide gives valuable strategic recommendations to improving your SEO game.

1. Conduct a research analysis on your competitors: 

Before you start your SEO venture, investigate your rivals first. Search on Google for the items and services that you sell, or basic inquiries that your clients are constantly asking The results on the main page will uncover which of your rivals are doing SEO well. 

Pay special attention to the following on the first page: 

  • What pages are showing up in the search results? This can incorporate rivals’ home pages, blog entries, and product pages. 
  • Do their products, web pictures, or logos show up in the image search results? 
  • What particular keywords or expressions they are utilizing across their website and in their content constantly? 
  • What sort of content would they be making that reverberates with their crowds? Check whether they are creating more tutorials, blog entries, or videos that get them high engagement. 

More importantly, what are they doing that you aren’t? This will assist you with comprehending how your rivals are covering your subject area and uncover holes you can quickly fill. It will likewise give a solid foundation to your SEO strategy.

2. Conduct Keyword research for Ecommerce SEO : 

Keyword research is tied in with recognizing all the significant keywords identified with your business and products. Research all the various keywords and expressions that your clients would use to look and find your items. Think of short expressions, long sentences, particular keywords, terms and whatever else that is remotely identified with the products that you are offering. The objective is to create an enormous list of expressions and keywords that can be reduced later. You can make use of tools like Google’s Keyword Planner or Ubersuggest and Moz’s Keyword Explorer to enable you to discover what words or expressions individuals are utilizing. These devices will show you the comparing search volume for your picked terms and how competitive they are. You can utilize this data to figure out which keywords are generally significant to rank for, and what is sensible to pursue given your assets. For instance, you will be unable to rank for a keyword like “content advertising” since it has a high search volume and is profoundly competitive, with various huge organizations ranking for the term. In any case, the objective is to discover more speciality terms or longtail keywords that have a strong monthly search volume with a low or medium challenge.

3. Audit the site for errors: 

After you have led your keyword and rival research, it’s an ideal time to start inspecting your site for issues that should be fixed. The top things we suggest concentrating on in the auditing phase are: 

  • Discover site errors. Screaming Frog is free to utilize and will “spider your sites’ connections, pictures, CSS, content and applications from an SEO point of view.” Then, it will furnish you with a rundown of information including errors, redirects, duplicate pages, missing header labels, etc. 
  • The top mistakes you will need to address quickly include: 
  • Diverting any 404 pages to the genuine content 
  • Modifying 302 redirects to 301 redirects 
  • Refurbishing duplicate content pages, meta titles, and meta descriptions.
  • Determine your site speed. Guests won’t stick around and wait for a slow site to finish loading. Your clients will click back to Google to locate a quicker site, which is probably going to be a rival! Truth be told, research shows that 40% of individuals desert a site that takes longer than 3 seconds to load! Try not to lose clients in light of the fact that your site is slow. This is the reason it’s super significant for your site to load rapidly. On the off chance that you need an approach to test your site speed, utilize a free tool like Pingdom. In the event that it takes over 3 seconds for your site to load, you can speed up by purchasing more server space, utilizing an alternate CMS or decreasing picture and file sizes.

4. Write strong meta-descriptions for Ecommerce SEO :

Meta descriptions are the short outlines that show up under the link in a Google search page. Meta descriptions are there for two reasons: 

  • They educate search engines with what the page is going to assist them with characterizing and sorting the page. 
  • They inform individuals about what the article, site, or page is about. 

There’s a craftsmanship to composing good meta depictions. To begin with, you ought to incorporate the essential target keyword and ensure it’s congruous with the keyword for the page or content it is being connected to. Then you have to compose a description that provokes curiosity and drives individuals to click on the link. Here are a few hints tips better meta descriptions: 

  • Utilize the active voice. This will help make your content significant and push perusers to click on your website. 
  • Be explicit and maintain a distance from fluff. Give purchasers just vital details. 
  • Guarantee your description matches what the page covers. Be exact. 
  • Incorporate a call to action, portraying what your perusers will get from clicking.

5. Create a workflow to update pages: 

When you’ve distinguished the pages that drive the most traffic to your site, you’ll have to make a workflow to tick off each SEO necessity for these pages. Then proceed with that work to different pages of your site as you see fit. Your workflow ought to incorporate the procedure of how you’ll update each page and the particular request where you will execute various undertakings. It ought to likewise incorporate precisely who will take on various jobs as you keep on adding more web pages to your website.

6. Simplify the architecture of your site for Ecommerce SEO: 

As you are adding items and categories to your store, keep in mind that site design assumes a significant job in the search optimization. Specifically, you need to have a particular hierarchy of navigation, from your landing page to item categories, to the items recorded inside them. Web search engine bots will find your pages and items on your site dependent on a reasonable internal linking structure that is anything but difficult to follow — and not very deep. The general guideline for web crawlers and guests is to ensure individuals can arrive at everything in three clicks. From the landing page, they should just need to make at most three clicks to find a product on your site. 

Internal Linking is there for two reasons: 

  • Increasing ecommerce SEO of websites by indicating how pages are related to each other. 
  • Raising the time on the website by urging guests to explore your site further. 

Connecting to related items or to data-rich blog articles can help improve ecommerce SEO and make your website all the more enticing for deep dives.

7. Optimise Product Pages: 

Product pages are the soul of your business, so you will need to center a ton of your energy on optimizing them. Numerous ecommerce storekeepers essentially compose a couple of lines of content about every item and throw in a picture or video. You need more data on your product pages so Google can discover them. Here are the particular things you need to work on. 

  • Product name: The name of your product is significant. Mostly, it’s likewise utilized in the SEO title and URL of your product page. This is the reason you might need to consider including a typical search term or keyword expression in your products. To sweeten the deal even further, when individuals share your item on Facebook or Pinterest, that keyword will be in the title of the shared post. 
  • Picture Optimization: Images are a significant piece of your product page. In addition to the fact that images are significant for your clients, however, they are significant for search optimization. To appropriately advance your pictures for search, start with the filename. Try not to add pictures named IMG0010.jpg to your product pages. Rather, utilize the item name and primary keyword, for example, modish-high-waisted-jeans.jpg.Also, when you add your pictures to your product page, incorporate the item name and keyword in the ALT content for the picture. 
  • Video: Help your client feel progressively certain about their purchases by additionally adding videos to your product page. The video can be fundamental data about your product (for instance a commercial), a how-to video on approaches to utilize the item to get results, or testimonials from individuals who have utilized the item.

8. Update and measure often : 

We’re all inclined to make mistakes. When your strategy has been actualized, it’s essential to update and gauge your SEO strategies frequently. Try not to get complacent and look for approaches to improve and emphasize. Checking your SEO results will assist you with understanding how your eCommerce site is performing and on the off chance that you have to reevaluate your technique to roll out extra improvements. 

That concludes our guide of SEO marketing and tips for an e-commerce website. A solid procedure to improve SEO for ecommerce websites gives your webpage the most obvious opportunity with regards to showing up on the main page of the search results. What’s more, it makes it simpler for clients to discover your products and purchase them. Utilizing the means above, you’ll be able to drive more traffic and sales your way. Also you can hire a professional SEO Company in Mumbai who can ace Ecommerce SEO for your e-commerce website while you focus on your regular business operations.

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