How Suresh Dani Classes more than doubled its organic search clicks with Kerkar Media SEO
Organic Search Clicks
+128%
Total Google search clicks more than doubled in six months — from 4,660 to 10,620 across all devices.
Search Impressions
+127%
Visibility in search results grew from 753K to 1.71M impressions over the same period.
Non-Brand Clicks
+168%
Clicks from non-brand searches rose 663 → 1,774 — new students, not just the brand name.
Add a verified quote from the Suresh Dani Classes team — one line on what the visibility growth has meant for enquiries or admissions.
— Name, Role, Suresh Dani Classes
Capturing the searches students actually make
Challenge
SDC’s organic traffic leaned heavily on brand searches. The decision-stage journeys Mumbai students run — choosing an FYJC college, comparing streams, calculating an MHT-CET percentile — weren’t bringing them to the site.
Solution
Kerkar Media built a cluster of high-intent guide content mapped to the student decision journey — FYJC science & commerce college guides, an MHT-CET percentile explainer, government medical college lists and stream-specific college pages — with on-page and technical optimisation behind it.
Results
Non-brand clicks rose +168% (663 → 1,774). Six new content pages went from near zero to a combined ≈3,900 clicks a month — FYJC Science Colleges (0 → 1,149), FYJC Commerce (80 → 982), MHT-CET Percentile (0 → 649) and more.
Climbing into the positions that earn the click
Challenge
The site ranked for strong informational queries but sat outside the first page on desktop — an average position near 21 — so the impressions rarely converted into visits.
Solution
We prioritised pages by intent-to-effort ratio and improved titles, on-page structure, internal linking and content depth to move them from page two into striking distance on page one.
Results
Desktop average position improved from 20.9 to 8.7 and mobile from 6.6 to 5.2. Impressions grew +127% (753K → 1.71M) and total clicks +128% (4,660 → 10,620).
Source: Google Search Console — last 6 months vs. previous 6 months, period ending 9 June 2026. Web search, all devices.
The keywords driving the climb
A snapshot of 25 high-intent keywords where Suresh Dani Classes either started ranking from scratch or moved up the page over the last six months. Together they cover the MHT-CET, FYJC college, NEET and IIT-JEE searches Mumbai students are actually running.
| Keyword | Monthly volume | Position | Status |
|---|---|---|---|
| mht cet cutoff | 6,500 | #1 | Ranked #1 |
| mht cet syllabus | 4,000 | #14 | New |
| cet percentile calculator | 3,400 | #5 | New |
| arts colleges in mumbai | 2,900 | #1 | Ranked #1 |
| best colleges in mumbai for science | 2,300 | #6 | New |
| neet cutoff 2025 mbbs govt college OBC | 2,200 | #1 | Ranked #1 |
| common entrance test | 2,000 | #1 | Ranked #1 |
| best coaching for jee | 2,000 | #15 | New |
| 100 marks in mht cet percentile | 1,900 | #10 | New |
| best science colleges in mumbai | 1,300 | #1 | Ranked #1 |
| imu cet exam syllabus | 1,200 | #3 | New |
| 120 marks in mht cet percentile | 1,200 | #17 | New |
| iit admission process | 1,000 | #16 | New |
| what is jee main and jee advanced | 1,000 | #18 | New |
| science colleges in mumbai for 11th and 12th | 900 | #1 | Ranked #1 |
| top 10 science colleges in mumbai | 900 | #7 | New |
| government medical colleges in maharashtra | 800 | #1 | Ranked #1 |
| upsc cds exam pattern | 800 | #1 | Ranked #1 |
| how to get admission in iit | 900 | #20 | New |
| Keyword | Monthly volume | Position change | Status |
|---|---|---|---|
| bsc colleges in mumbai | 1,700 | #16→#1 | Ranked #1 |
| top colleges in mumbai for commerce | 450 | #11→#1 | Ranked #1 |
| physiotherapy admission process | 300 | #52→#10 | +42 spots |
| neet coaching in mumbai | 150 | #9→#7 | Top 10 |
| neet classes in mumbai | 90 | #8→#5 | Top 10 |
| top commerce junior colleges in mumbai for 11th and 12th | 60 | #5→#1 | Ranked #1 |
| top commerce colleges in mumbai for 11th and 12th | 50 | #9→#1 | Ranked #1 |
Source: Ahrefs Site Explorer. Organic keywords for sureshdaniclasses.com, India, last 6 months vs. previous 6 months, period ending 9 June 2026.
Add a second verified SDC quote here — ideally on working with Kerkar Media or the impact on student enquiries.
— Name, Role, Suresh Dani Classes
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