12 Best Social Media Management Tools

May 11, 2020

Kunal Kerkar

By Kunal Kerkar

12 Best Social Media Management Tools

12 Social Media Management Tools That Can Help Your Business Thrive


If you are an avid internet user, it is most likely the scenario for you to have social media account on various social media platforms as well. Such is the splendid rise of the internet when it comes down to the use of social networking sites by users all around the globe. But when it comes to captivating a larger amount of audience and having a huge commitment for marketing a brand name, the sheer volume makes the entire process itself time-consuming and over-exhausting with opening up eight different tabs for each social network where you’re active and making sure that all inquiries are replied to on every different platform. In such pitiful cases, hiring an expert Social media marketing agency that can look after your accounts and using Social Media Management Tools can give you a huge relief.

A number of social media management tools out there have left both the beginners and the advanced users spellbound. But before getting to know these social media management tools, let’s first get to know what social media management is and why do businesses need to do it.


What is Social Media Management?


Social Media Management spins around the concept of managing a business’s online interaction and content direction pan different platforms of social media networks like Instagram, Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Pinterest. This Social Media Management appertains to the use of a wide range of tools, software, and services that make sharing content online on social media easier for businesses in all areas and sizes.

Social Media Management goes beyond just posting and updating your social media profile on daily basis. It also includes engaging with the target audience and keeping an eye on the fore coming opportunities to increase reach and visibility. In order to carry out Social Media Management, there are quite a few tasks which are to be kept in mind :

  • Choosing the right Social Media Management Platforms.
  • Designing a Social Media Marketing Strategy.
  • Creating a Social Media Schedule.
  • Making sure to create and post content on different Social Accounts.
  • Replying to all Fans and Followers questions and queries.
  • Interactions with prospects on Social Platforms.
  • Building of Social Media Advertising Campaigns.
  • Conducting Contests and Giveaways on Social Channels.
  • Tracking Performance over time and measuring results.

Why Do Businesses Need Social Media Management?


At this point in amidst fierce competition, where social media has an intrinsic role to play in the business vista – if you aren’t making social media your top priority, then you’re at a great loss, my friend. With effective Social Media Management, you can target your relevant audiences in a highly dynamic and more changeover driven manner. It is a proven fact that social media comprise the biggest audience base for any business and is one of the greatest influencing platforms of all times.

Social Media attempt to generate better leads and help with growth at relatively low costs. Proper planned management lets your audience come across some relevant content from your brand on a constant basis. Moreover, with a well-managed campaign, you can convert those audiences into your fans, followers, and customers.

Applying Social Media Management can help you manage multiple accounts across distinct platforms, analyze social engagement which can help you understand your audience, schedule posts in advance which can be a real time-saver for you, receive comprehensive reports of the analytics, monitor comments, and respond efficiently and also collaborate with team members on content which can help you foster innovative idea.

Furthermore, Social Media Management is top-notch in increasing brand awareness and authority. Now that you have understood what good fortune a Social Media Management can bring to your business, it is time for you to gain some knowledge about the social media management tools which can be your beneficial friends in a long run.


1. Hootsuite 

Hootsuite is one of the most popular Social media management tools which has been around since 2008. It is a one-step solution platform that offers you to manage all your social media profiles. It has all the various applications that you need and some robust content features as well such as content curation, organization, RSS integration, and scheduling.

This is one of those one-step Social Media Management Tools that permits a person to run ads, create content, and do bulk scheduling on different social media channels. It can also aid you in measuring and tracking the scheduled campaign results from its single dashboard for each platform. Hootsuite connects and supports you with over 35 popular social networks which include Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, WordPress, Foursquare, Vimeo, Flickr, SlideShare, etc.

It is estimated that Hootsuite is used by roughly 16 million users and employs 1000 people from over 175 countries. You can avail of Hootsuite’s free plan (60-day). Hootsuite’s Professional Plan (with a 60-days free trial and the pricing starts at around $18 per month). You can also opt for Hootsuite’s team plan or enterprise plan.


2. Buffer 

Similar to Hootsuite, Buffer has been in the SMM arena for quite a while now. Buffer is one of the most well-established social media management tools that serve you with good features like publishing with queue, engagement, team features, and analytics. It is one of those platforms which grant you to manage multiple social media accounts at ease.

Buffer has a special feature to suggest the perfect timing to post based on the followers’ activity. Pretty neat, isn’t it? What makes it even more special is that it can make your social media content richer with visuals media like videos, images, and GIFs. Apart from this, Buffer offers great assistance and user experience in publishing, engaging, team collaboration, and analytics while running a social media campaign. It can also track all key engagement metrics such as likes, comments, shares, tweets, mentions, and more.

The platforms where Buffer works its magic are Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. It is calculated that over 1 million people take advantage of using Buffer for social media profiles.

There are 2 types of the plan which Buffer serves – Starter Plans and Business Plans. The Starter Plans include a free plan which manages 3 accounts in total with 10 scheduled posts per social account. The second one in Starter Plans is Pro Plan which manages 8 social accounts in total with 100 scheduled posts per social account for 1058 INR. The Business Plans for buffer includes 3 categories – Small, Medium, and Large. The Small plan manages 25 accounts in total with 2000 scheduled posts per social account for 6982 INR. The Medium plan manages 50 accounts in total with 2000 scheduled posts per social account for 14034 INR. The Large plan manages 150 accounts in total with 2000 scheduled posts per social account for 28139 INR.


3. TweetDeck 

TweetDeck is one such Social Media Management Tools that is particularly designed and revolves around Twitter since 2011. So if any of your social media campaigns mainly runs on Twitter, then TweetDeck is your best companion.

You can consider this SMM tool as a remoter controller for Twitter admins with varied services. TweetDeck offers a bunch of functionalities like multiple-user management capabilities, scheduled content posting which includes tweets with images and media, real-time updates on follower engagement like retweets and replies, search and filtration functions, trending topics, notifications alerts, support for Twitter lists, LinkedIn column and auto-updated lists all from the same single dashboard.

Although TweetDeck as an SMM tool only supports Twitter, you can connect it to your other platforms and draw all your social media material in one place.TweetDeck is feasible as a web app, Chrome extension, or Mac app plus it is free of cost program.


4. SocialOomph 

SocialOomph started out with a name known as TweetLater.com, which mainly focused on expanding productivity solutions for users using Twitter. Somehow, later on, it started paying attention to overall productivity improvement assistance for many other social media platforms for free and paid as well.

SocialOomph has impressed everyone user with its wide range of unique features that it offers to multiple platforms. The feature range goes from scheduling and analytics to some interesting ones like keeping your DM Twitter Inbox clean to help growing followers.SocialOomph also offers a broad array of exclusive feature for Facebook, Twitter, LinkedIn, and Pinterest management as well as have the skills to manage and schedule blog posts.

Social media management tools like this one offer several services for free which are limited and mostly incline towards Twitter management. The features included in the free plan for SocialOomph are Schedule tweets, track keywords, save and reuse drafts, URL shortening, secure Twitter access and manage up to 5 Twitter account. More refined features that are bestowed by these tools require a paid plan.


5. Social Pilot 

Social Pilot is the one-stop solution if you’re in need or looking for any social media management tools. This SMM tool delivers many features using a single dashboard. Plus this SMM tool is highly used by many of the social media agencies and social media marketers as a marketing and scheduling tool.

The number of features that are presented by Social Pilot to our doorsteps is Social Media Analytics, Social Media Post Calendar, Bulk Scheduling, Teams and Collaboration, Client Management, Content Curation, RSS Feeds Automation, and Browser Extension. Adding to this, the social media post calendar can be re-arranged according to the users’ necessity.

This SMM tool supports networks like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, VK, and Tumblr. Social Pilot offers a free plan which includes 3 connected profiles, 10 posts per day, and 30 posts per queue. There are also 3 paid plans offered by Social Pilot – for an Agency at 5,877 INR per month, for Small Team at 2,915 INR per month which is the most popular plan and lastly for Professional at 1,763 INR per month.


6. Zoho Social 

Just like any other social media management tools, Zoho Social has several of the same tools and features that the other platforms consist of. But there is some feature which makes Zoho Social stand out from the rest. They have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integration.

Zoho Social can also enhance the online exercises with the help of its interactive dashboard, for that reason you can manage different social media activities on various systems at a time.

From scheduling and publishing content in multiple ways of creating intuitive reports and responding to what matters—Zoho Social provides powerful tools your business or agency needs to help build a strong presence on social media. Agencies and marketers enjoy the affordability of this SMM tool’s plan, as the starting price of it as low as 600 INR for businesses and move up to 18,000 for agencies.


7. Sprout Social 

Sprout Social is in many terms much alike Hootsuite. It is one of the major social media management platforms and combines a range of social media tools comprising of engagement, publishing & scheduling, analytics, and collaboration for teams of all areas and sizes.

The point where Hootsuite and Sprout Social are polls apart is that Sprout Social encompasses the social customer relationship management (CRM) tools. And that is why it has one of the best characteristics is to very effectively understand your brand or business audience. Also, it is very beloved among its clients for its astonishing reports. Apart from the regular tasks, Sprout Social can also help you track the monitored keywords searches.

Sprout Social supports social media networks like Facebook, Twitter, LinkedIn, Instagram, and Google+. As far as the plans are concerned, Sprout Social contains 3 plans and all plans include a free 30-day trial. This goes like Standard Plan for 6972 INR, Professional Plan for 10493 INR, and lastly the Advanced Plan for 17536 INR.


8. Sendible 

Sendible is one of such social media management tools that were built to be an agency’s or marketers’ mastermind. Just like Sprout Social, Sendible includes the feature of CRM. Sendible almost has all features that the other social media management tools cater to, but also among all these features, Sendible allowing the user to customize their dashboard in the most favourite one. This feature helps the users to attract their clients or audience according to the nature of the brand.

Sendible has a smart queue feature and which also helps you save a lot of time in repetitive tasks by allowing automation or auto-post. This feature helps you to update your favourite posts on repeat and also recommends the system the best posts for you. As far as the engagement is concerned, Sendible can get you well-explained and fascinating analytics reports to see how well your social site and your audience gel along. Another alluring element that makes it known are the royalty-free image search, YouTube search, and Canva graphic editor.

With Sendible you can connect to most of the well-established social media networks like Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube, Google Analytics, and Pinterest together with blogging platforms like WordPress, Bloggers.com, and Tumblr. When it comes to plans, Sendible provides you with 4 descent plans – Micro plan for sole entrepreneurs, Small plan for small businesses, Medium plan for growing agencies and Large plan for large teams starting with 2042 INR got up till 21057 INR per month.


9. eClincher 

eClincher permits you to manage multiple social media channels, pages, and groups with one spontaneous tool. It offers a plethora of social media management tools which include publishing and scheduling posts, auto post with smart queues, auto post with RSS feeds, inbox and engagement, monitoring keywords, hashtags and mentions, engagement (live social feeds), suggested content feeds, analytics dashboard and customized reports, agency and team collaboration, media library, chrome extension plugin, built-in visual marketing tools, simple integration, and pocket integration.

It is an ideal tool for social media managers, businesses, marketing professionals, teams, and agencies. eClincher also offers a committed workplace for each and every client, with an independent inbox, analytics, calendar, and assigned team members, so that everything is organized and tidy.

To name a few of the social media networks which the eClincher supports are Facebook, Twitter, Instagram, Instagram Business, Google+, Google My Business, LinkedIn, Pinterest, YouTube, and Google Analytics. eClincher bids 3 plans with a first 14-day trial – Basic plan for 3450 INR, Premier plan for 6972 INR, and Agency plan for 14015.


10. AgoraPulse 

AgoraPulse gives an opportunity to use features that are really useful for many of the agencies and marketers. This SMM tool offers you updates about your social content, using your social media inbox (basically an email-like inbox). These various features include engagement, monitoring all relevant social conversations, measure & reports, building a meaningful relationship with audiences, publishing, and scheduling and lastly collaborations.

Agora Pulse brings all your content under the same roof for all your profile so you can reply, review, assign, or tag. All you need to do is to check them one-by-one and your inbox will be clear. Furthermore, this social media management tool allows users to do competitor analysis. It also retains your old conversations as well as sync all your social media profiles in real-time to ensure that you do not miss any comments, likes, tweets, and so on. You can also view your reports on-screen, customize it, and download them to PowerPoint with incredible graphics, to measure your ROI.

Agora Pulse works best with networks like Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+. Choosing this SMM tool will cut down Social Media Management for you at the most affordable prices and plans with a free 28-day trial at the starting price of 3450 INR and going up till 21057 INR.


11. Meet Edgar 

Introducing to you all one of the best social media management tools, Meet Edgar which is brilliant in automating the majority of your Social Media Exercises. For starters, Edgar has countless features like an unlimited content library, a smarter content composer, color-coded categories, shorten links and track links, upload and edit in bulk, handy browser extensions, native video support, and auto-expiring content.

To explain it further, these tools assures you to get maximum benefits from every single update you make on your social media handles. Like for example, even if you post an update at an odd time when no many people are active on social media, Edgar will still keep posting the same update automatically when you post another update for that same category.

Edgar also acts as a Content and Client Relationship manager that can keep up the pace with posting the most relevant content at the right time to the right audience. In addition to this, Edgar also gives you an opportunity to post and classify your content, track in-application clicks and also allows you to schedule expiry dates for your posts in an automated style.

Edgar works best in connections with social media networks like Facebook, Instagram, Twitter, LinkedIn and one of their upcoming network is Pinterest. As far as the plans are concerned, Edgar offers only one basic plan which is for 3450 INR for 25 social media accounts.


12. Tailwind 

This tool is one of the best-rated Social media management tools with its prime focus on Instagram and Pinterest for marketing and advertising campaign. Tailwind is the perfect tool for bloggers, small businesses, agencies, and large enterprises.

Apart from helping you plan with your social media posts, measuring the efforts, and analyzing discussion, it also gives you suggestions for improving your Pinterest and Instagram handle with marketing strategies. Especially for Pinterest engagement and improvement, Tailwind introduced its Tribes features.

Its extraordinary idiosyncrasies include a scope of highlights that are particular to these visual Social Platforms and you can adeptly utilize it for the Pinterest Content Advancement and Instagram UGC Content Management. Tailwind is priced per account, so if you want to use it for both Pinterest and Instagram, then you’d need two accounts. You can get a 33% discount plus unlimited scheduling if you purchase the annual plan. But there’s a free trial of 100 pins on Pinterest and 30 posts on Instagram to get you started.|


This brings us to the end of our list of 12 effective social media management tools that can help your business execute your social media marketing strategy effectively. If you are looking to acquire professional digital marketing services like social media marketing servicesSEO services in Mumbai, website development etc. then we as a leading digital marketing company in Mumbai would love to be a part of your team working towards finding success for business online!

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Kunal Kerkar

About the author

Kunal Kerkar

Kunal Kerkar is the Founder and CEO of Kerkar Media, a full-service SEO, and digital marketing agency. Kunal has over 8 years of experience in the online marketing space and is considered an expert in his field. He has worked with some of the biggest brands in India, including Urbanic, Chitkara University, Himgiri Motors, and IIDE.

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