Reasons To Have A Social Media Strategy For Your Business

May 11, 2020

Kunal Kerkar

By Kunal Kerkar

Reasons To Have A Social Media Strategy For Your Business

10 Reasons Why You Need An Effective Social Media Strategy For Your Business

If you still cringe at the thought of using social media as a marketing tool, then you need to rethink your strategy. The current statistics demonstrate that 2.65 billion all over the world use some form of social media. In a competitive industry, this statistic cannot be ignored. This is the era of rising digital technology and digital marketing. Therefore, having a marketing strategy without social media leaves a giant blind eye in your strategy and consequently in your revenue. A big part of strategizing involves monitoring digital marketing trends and learning the behaviour of your audience. For example, if your target demographic does not watch television that much then investing in televised advertisements is going to be useless. You can learn to ideate excellent strategies by yourself by opting for some of the best digital marketing courses in Mumbai or can hire the services of a professional digital marketing company who can frame an end to end online strategy for your business. Regardless of whether your business is only a start-up business discovering its way into the worldwide digital marketplace, or a solidly established brand wishing to investigate new areas to overcome, social media marketing as a part of your overall digital marketing strategy can be an exceptionally useful asset to assist you with accomplishing your objectives. If you still are not convinced that you need social media marketing here are 10 reasons why you need an effective social media marketing strategy for your business.


1. Your target audience is on social media:


Probably the best reason for your business venture to advertise through social media marketing is that your clients are investing their energy into these channels. By 2021, the number of worldwide social media users is relied upon to reach about 3.1 billion individuals. With such a large number of buyers utilizing social media consistently, this exhibits extraordinary opportunities for companies to get in touch with their online consumers. Not only are your clients using social media but also there’s a decent possibility that a large number of them are checking these locales consistently. Associating with your intended demographic can be easy if you are active on the channels that they utilize frequently. At the end of the day, don’t make your crowd come to you – go to your crowd! On the off chance that you aren’t as of now using social media marketing, you could be passing up a significant opportunity to associate with your clients and connect with new leads.


2. An effective social media marketing strategy can help increase your brand recognition:


Another advantage of marketing through social media is that it encourages you to improve visibility, and along these lines increment recognition for your brand. Your business social media profiles present new chances to share your content and truly present your brand’s voice and character. By posting convincing content that includes an incentive for your intended audience, you are making your brand both increasingly accessible and well-known for new leads and current clients. If a new lead finds your brand on social media, even if they have never heard about your brand before, they will be able to engage with the brand and see the value that your brand provides. Even your current customers will be able to get better acquainted with your brand if they see your brand on multiple social media platforms. This might make them buy your products more or repeat their purchase.


3. Different social media platforms help you reach different audiences:


Another advantage of social media marketing strategy is that you can deliberately target various crowds dependent on the channels that your brand is active on. Instead of simply putting your marketing message out there for the viewing pleasure of almost anyone, you can arrive at your intended market and work to drive progressively qualified leads back to your site. Make a comprehensive list of your target demographic’s values – the more through it is, the better. This list can incorporate their sex, age, area, interests, the brands they follow, hobbies, and so forth. Realizing these qualities will give you more ideas on which social media platform you should use to connect with them. Additionally, this will help you in making content that will connect with your audience subsequently expanding your odds for conversions. The more relevant this traffic is, the more probable you will be to increase the conversion rates. Regardless of who you are attempting to reach, you can discover your audience on one of the numerous well-known social media platforms that buyers are utilizing each day.


4. Customers are more receptive to your message when it is marketed through social media:


Ordinarily, clients are not on these social media platforms with the desire that they will be marketed to. In any case, this doesn’t imply that social media users aren’t following and connecting with their preferred brands. When clients follow brands and connect with their social media profiles, it is on the grounds that they locate the content and information in these social media campaigns significant. Regardless of whether they are searching for bargains, appreciating engaging content, or simply need to study the brand, social media users are available to engage with brands via social media platforms. The motivation behind why customers might be progressively open to your brand message via social media is that social media permits you to be increasingly conversational and show an alternate side of your brand. The content that you distribute on these platforms add to your brand character and assist you with showing the voice of your brand. Via social media, you can make credible associations with your leads and clients, as opposed to simply conveying direct advertising messages. This is something that purchasers are commonly progressively receptive to.


5. Your inbound traffic will increase as a result of social media marketing strategy:


Your social media profiles give one more approach to get increased inbound traffic to your site. This makes social media marketing strategy astounding to supplement your search engine optimization strategy. (SEO strategy).Each bit of content that you post to your social media profiles is another chance to bring new customers to your website. When the potential customers get to your website, you will have a higher chance of conversions. So as to get the most inbound traffic conceivable, it’s significant that you reliably distribute content that is engaging with and adds value for your intended demographic. The greater the quality content that you post on social media platforms, the more opportunities you have to connect with new leads and direct them back to your site. On the off chance that your site is optimized for conversions then it may only be a matter of time before the new leads get converted into clients.


6. Social media marketing is cost-effective:


Perhaps the best advantage of promoting through social media is that it encourages you to cut marketing costs without giving up results. The majority of your social media results will originate from putting time in making and distributing content and engaging with your fans and followers. Fortunately, even only a couple of hours in a weel can have noteworthy results. Regardless of whether you choose to make social media publicizing a noteworthy piece of your social media strategy, you will, in any case, locate that social media marketing strategy is financially savvy. Contingent upon your objectives and the extent of your campaign, it is generally reasonable to run paid advertisements via web-based networking media channels like Facebook and Twitter. It does not matter even if your budget is not that significant; you will be able to generate new leads.


7. Your competitors have a social media marketing strategy:


Regardless of what industry you are in or who your intended market is, there is a decent possibility that your rivals are present and involved on social media platforms. This not just recommends that there are opportunities for your brand to excel on these platforms, yet it also implies that a portion of your potential clients may as of now be engaging with your competitors. If you need to stay competitive in the digital marketplace, it’s imperative that you begin moving in the direction of building a presence on social media. social media content permits you to not just show a smidgen of your brand’s character, but it likewise introduces a powerful outlet for exhibiting your industry skill and information. This is probably the most ideal approaches to separate yourself from the competition and acquire progressively relevant online traffic.


8. Use the power of ‘word-of-mouth’ through social media to your advantage:


Word of mouth marketing has been demonstrated on numerous occasions as the most dominant and best type of advertising and in the digital marketing field, social media marketing strategy comes closest to the word of mouth as different channels can be. The power of word of mouth depends on the way that a great many people will rely on what their families or friends state about a specific brand, item, or service more than what publicizing and different types of marketing state. Normally, shoppers truly don’t trust or find conventional promoting materials trustworthy, which gives more impact and power to word of mouth. Social media can assist you with building that degree of trust with your intended audience, enough to give them an incredible enthusiasm for what your content brings to the table as far as accommodating their needs or taking into account their interest goes.


9. Social media marketing is an ideal addition to your PR strategy:


Press releases are a significant piece of any marketing strategy, particularly when you’re launching another item or rolling out a colossal improvement in your organization, however, a great many people get the distribution part horribly wrong. If what you’re familiar with is composing an official statement and sending it out on PRWeb, you’re squandering your money. Conventional press release distribution services are unfathomably misrepresented. Social media, however, furnishes you with space where you can reach your intended interest group in an increasingly personal and conversational way. Also, on the off chance that your clients have questions, they can ask you at that moment.


10. You can gain new customer insights through social media marketing:


Social media advertising gives you an important chance to gain new insights into your clients. By associating with leads and current clients via social media, you can perceive what your clients are keen on and what drives them. In the event that you intermittently investigate what your clients are discussing via social media, you can have a superior comprehension of what they care about most. You can utilize social listening in to perceive what clients are saying about your brand explicitly, and afterward utilize this data to make changes to improve consumer satisfaction. Social media additionally permits you to comprehend what your clients’ online practices resemble. For instance, you may utilize the analytics platform on Facebook to see which sort of content are generally well known inside your target market. You can likewise quantify your conversions for posts and advertisements across platforms to see which campaigns are functioning admirably and which need to be worked upon.


This concludes the comprehensive but not exhaustive list of reasons why you should use social media marketing strategy for your business. Now that world has moved to a digital marketplace, social media marketing strategy has become all the more important. We as a leading social media marketing agency in Mumbai who can definitely help you get ahead of your competitors and be on top of the social media game.

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Kunal Kerkar

About the author

Kunal Kerkar

Kunal Kerkar is the Founder and CEO of Kerkar Media, a full-service SEO, and digital marketing agency. Kunal has over 8 years of experience in the online marketing space and is considered an expert in his field. He has worked with some of the biggest brands in India, including Urbanic, Chitkara University, Himgiri Motors, and IIDE.

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