How XPPen India lifted average search position from 8.1 to 6.0 with Kerkar Media SEO
Avg Search Position
8.1 → 6.0
Across all queries, last 6 months vs previous 6 months.
Top-10 Keyword Wins
60+
Non-brand keywords now ranking on page one of Google India.
#1 Rankings
10
Non-brand keywords now ranking #1 in India, including graphic tablet and pentab.
New Keywords Ranking
39
Non-brand keywords (volume 100+) entered the top 30 from zero in 6 months.
Kerkar Media has done a fantastic job on our search visibility in India. Our average position moved from 8.1 to 6.0, and we now rank #1 in India for graphic tablet, pentab, and digital pen. The work has been steady, the reporting is clear, and the results show up in the numbers.
— Nishit Shah, Country Manager, India Operations, XPPen India
Opening up discovery search across creator and student queries
Challenge
XPPen India had strong brand recall but limited reach on the broad, non-brand searches buyers and students use before they pick a brand. A whole layer of educational and how-to queries around digital illustration, animation, perspective drawing, and beginner art was not ranking at all.
Solution
Kerkar Media ran a two-track plan. On the commercial side, we tightened the collection pages for graphic tablets, pen tablets, writing pads, drawing tablets with stylus, and the Magic Note Pad with intent-matched copy and internal linking. On the editorial side, we expanded the blog with full guides on digital illustration, animation, perspective drawing, free drawing apps, and beginner workflows, mapped to the questions creators were already searching for.
Results
- 39 new non-brand keywords now ranking in the top 30, none of which ranked 6 months ago
- 16 of those sit at #1 in India, including types of tablet, digital illustration, and animation meaning
- New educational pages pull in basic drawing for beginners, perspective drawings, and free drawing app, all ranking #1
- Magic Note Pad page is now top 5 for digital notepad (1,900/mo), digital notebook with pen (1,100/mo), and notes tablet
Lifting the head terms into the top of page one
Challenge
The site already ranked for the highest-intent category terms in India, but most of them were stuck mid page one with an overall average position of 8.1. Buyers searching graphic tablet, pentab, digital pen, or digital writing pad were seeing competitors above XPPen in the results.
Solution
We prioritised head terms by potential volume gain and tightened the matching landing pages. Collection titles, H1s, intro copy, internal anchor text, and FAQ blocks were rewritten to match exact intent. Site structure work made the canonical collection pages clearer to Google. Older blog posts with decent topical authority but weak rankings were refreshed with stronger structure and updated examples.
Results
- Average search position improved from 8.1 to 6.0 across all queries
- graphic tablet (6,600/mo) climbed from #3 to #1; pentab (4,700/mo) from #4 to #1
- digital writing pad (3,300/mo) moved from #7 to #2; tab with pen (4,300/mo) from #6 to #4
- animation drawing (4,900/mo) jumped 35 spots, from #42 to #7
- 10 of the highest-volume non-brand head terms are now ranking #1 in India
Source: Google Search Console. Last 6 months vs. previous 6 months, period ending 22 June 2026. Web search, all devices, India.
The keywords driving the climb
The wins broke into two layers. A new content cluster of blog guides and refreshed collection pages opened up dozens of queries XPPen India wasn't reaching before. And the existing head terms, graphic tablet, pentab, digital writing pad, moved from mid page one to the top of the SERP.
| Keyword | Monthly volume | Position | Status |
|---|---|---|---|
| digital illustration | 15,000 | #1 | Ranked #1 |
| tablet with stylus | 2,600 | #4 | New |
| types of tablet | 2,000 | #1 | Ranked #1 |
| digital notepad | 1,900 | #5 | New |
| animation meaning | 1,700 | #1 | Ranked #1 |
| basic drawing for beginners | 1,600 | #1 | Ranked #1 |
| writing pad for students | 1,500 | #11 | New |
| digital notebook with pen | 1,100 | #5 | New |
| tablet price with pen | 800 | #1 | Ranked #1 |
| tablets with pen | 700 | #13 | New |
| pen nib | 700 | #5 | New |
| tablet with pencil | 700 | #15 | New |
| writing tab | 600 | #3 | New |
| three point perspective | 600 | #14 | New |
| free drawing app | 350 | #1 | Ranked #1 |
| doodle board | 150 | #7 | New |
| Keyword | Monthly volume | Position change | Status |
|---|---|---|---|
| graphic tablet | 6,600 | #3 → #1 | Ranked #1 |
| animation drawing | 4,900 | #42 → #7 | +35 spots |
| pentab | 4,700 | #4 → #1 | Ranked #1 |
| tab with pen | 4,300 | #6 → #4 | Top 10 |
| digital writing pad | 3,300 | #7 → #2 | Top 10 |
| tablet pen | 3,100 | #5 → #3 | Top 10 |
| 3 point perspective | 1,900 | #34 → #11 | +23 spots |
| digital pen | 1,700 | #4 → #1 | Ranked #1 |
| graphics tablet | 1,500 | #3 → #1 | Ranked #1 |
Source: Ahrefs Site Explorer. Organic keywords for xp-pen.co.in, India, last 6 months vs. previous 6 months, period ending 22 June 2026. Non-brand only.